Umbro, the original English football brand, is gaining a reputation for some samba flair. Umbro has been supporting the lesser known sport of beach soccer for sometime and even offers a selection of beach soccer clothing; don’t reckon they’ll need to worry too much about an Umbro Trainer range here — although you never know.
The origins of beach soccer go back to the tough and sexy beaches of Brazil. Beach soccer world wide formalised the current and official rules for the game in LA in 1992 and the first pro beach soccer competition followed the following year in Miami, Florida. The first beach soocer world cup took place last May when France saw off Portugal in the final.
It looks like Umbro are again the original brand as they march confidently forwardÂ into this new and growing market.