Worth a butchers! Here are the pictures of the STONE ISLAND ARCHIVIO ’982–’012 event, that has been held yesterday at the London Store in Brewer Street.
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The first German flagship store has opened in Sylt, a charming island and exclusive tourist destination on the North Sea. An important milestone, just few weeks after the London Opening.
The interior design of the 80 m2 surface area, will host home the Stone Island, Stone Island Shadow Project and Stone Island Junior collections.
Stone Island Sylt
C.-P.-Hansen Allee 1
25980 Keitum / Sylt
Carlo Rivetti launches the 30th Anniversary of Stone Island
STONE ISLAND AND 30 YEARS OF HISTORY.
FROM 1982 TO PRESENT
It is an important year for Stone Island, that through a growth, which has allowed it to double its sales since 2007, is getting ready to face an important 2012: the 30th anniversary celebration of its hard work will see its involvement in both product and communication projects.
30 YEARS OF THE PRODUCT
This is a celebration that begins with the product because, for Stone Island, that’s where it all begins.
The next Autumn/Winter ‘012 collection, an important and structured collection, really represents the excellence that the company has achieved within each family of product. 3 symbolic pieces have been designed to represent par excellence the history and methodology of Stone Island.
– Tela Stella: the genesis, the origin.
In1982, Stone Island was founded with just one fabric in 6 different colours. Thirty years later, the exact replica of a piece from its first collection is available, a fabric inspired by a study on the technical and functional features of tarpaulins for military trucks.
– Reflective Knit: playing with material.
Transferring technology from fabric to yarn, the ultimate in Stone Island research. Created using a Reflective yarn, built with micro plates covered with thousands of glass microspheres enclosed in a polyester net, printed using pressure/heat sublimation to melt the fibres and get an even surface with a jersey and high performance Windstopper® liner.
– 30/30: engineering the garment, the sum of the key.
Stone Island technologies.
Two garments in one, both reversible, which can be worn in 30 different modes. In Raso Gommato Prismat¬ic Cover, a cotton-based satin coated inside with a prismatic polyurethane film, garment dyed with a double dye formula and in Thermo Reflective, a heat sensitive and reflective fabric knitted inside.
30 YEARS OF COMMUNICATION
Three decades to talk about, covering various areas and remaining faithful to the language of Stone Island.
– The Show: with the Fondazione Pitti Discovery, at the Stazione Leopolda in Florence in June 2012, starting with Pitti Uomo 82.
A retrospective that explores all the key areas of Stone Island.
– The Book: 300 iconographic images that cover its 30 years history. It will be released in June / July by Silvana Editoriale and printed by Grafiche Amilcare Pizzi.
Directed by Nick Griffiths, “TITLE.” is a portrait of Dudley O’Shaughnessy: raised in east London, Dudley has boxed since the age of nine at the West Ham Boys Club, with his father acting as trainer.
Now 20, his passion for boxing takes him to within arms reach of his Olympic 2012 dream. Away from boxing Dudley embarks on a modelling career including fronting the Stone Island Autumn/Winter ’010 campaign and appearing in lookbooks and video installation pieces for the brand.
One here for the Boleyn Ground. I remember the days walking all the way down from Ilford to watch the Hammers. Worth a butchers.
Here is the teaser of TITLE. The film, by our friend Nick Griffiths, is a portrait of Dudley O’Shaughnessy, amateur boxer and iconic boy in our advertising and communication campaigns.
The film will be presented December 1st in London
If you need a Stone Island Hat to hit the terraces with this autumn/winter. check out the styles available at togged.
Stone Island mens, grey thick ribbed knit cotton mix beanie. Signature compass logo detachable badge on front. Rolled edge. 75% cotton 25% elastane.
Achieve water repellence on pieces as sweatshirts, knits and jeans: this is Stone Island’s challenge with the innovative ‘Hydrophobic’ treatment. The treatment is environmentally friendly because PFDA (perfluorooctanoic acid) free. The treatment is undetectable and it doesn’t affect the appearance or hand of the garments.
R&D video: 5515 Stone Island__Hydrophobic_AW’011’012 from Stone Island on Vimeo.
R&D 5515 Stone Island_Liquid Reflective Jacket_AW’011’012
Experimentation, research and design. Stone Island describes through metaphorical images the making of the AW ‘011’012 Liquid Reflective Jacket.
Stone Island – Carlo Rivetti’s Tour.
The journey inside Stone Island begins.
Carlo Rivetti opens the doors of the headquarters of Sportswear Company in Ravarino, where his brand Stone Island is thought and takes life.
A first general recognition where Carlo Rivetti reveals the philosophy of a company that has always been founded on research and experimentation. Where what is revealed is the passion and the deep know how that turn ideas and visions into garments and collections that are always innovative and in the vanguard.
What follows is a serialised story, where an indiscreet camera records, without any secret, the testimonies of the people involved and all the places in which the product is created.
These stories are placed online periodically in the news section of the stoneisland.com website. A journey through the Experimental Colour Lab, the Material Research Lab, the Style and Product Office and the Historical Archive.
Dedicated to those who love Stone Island.
Using elements from sports and military environments, Stone Island created new angles for “hybrids” that highlights functionality and utility to fit the needs of contemporary gentlemen.
References to British-style outdoor wear can be found in the collection. Iconic garments have been reworked and brought up to date in terms of style and choice of colour to satisfy new everyday needs.
Research and technology applied to material. Treatments, experimentation, finishes and dyeing techniques have created new colour codes, while respecting the garments’ performance.
Liquid Reflective Jacket
The language of safety work garments inspired the Reflective Jacket in ‘991.
Now a reflective coating made up of thousands of micro glass balls has been hand sprayed onto the finished garments, creating an uneven liquid effect on the surface.
Thermo-sensitive Garments
The Ice Jacket was launched for the first time in ‘989. A liquid crystal coating causes a chromatic change in relation to changes in temperature from hot to cold and vice versa.
Ice Jacket Camouflage_ in light cotton with a camouflage print: when exposed to low temperatures it becomes solid dark grey.
Waxed Ice_ the version in waxed cotton with a detachable felt “helmet” changes from silver blue, beige or army green to a darker shade.
Quilted garments
In rubberized cotton muslin bonded to a transparent polyurethane film that makes them water resistant.
Down garments
Parkas, vests, bomber jackets and reversible jackets in ultra-light nylon and waxed leather are light as a feather and padded with goose down.
Welded Down Jacket
Rip stop fabric bonded to a performance membrane with heat-sealed seams. The down padded sections are electro-sealed to ensure maximum waterproofing: the result of Stone Island technology.
STONE ISLAND AW ‘010 – ‘011 PREVIEW from Stone Island on Vimeo.
Stone Island A/W 2007 Press Release:
 “Stone Island re-elaborates garments coming from the uniforms world, ever-green inspiration source of the brand, focusing on the function of use just like in every collection. Moving within the same environment and with the same curiosity shown by the Mods, youth movement founded in England in the late ‘50s, Stone Island re-interprets Parkas, Field Jackets, Trenches, Bombers and Blousons by using innovative materials treated with special procedures and by updating their volumes and details.Fabrics play an important role and contribute to make the collection contemporary: among the most extreme ones, Reflective and Vinyl.
Shoulderpieces
The Parka: In Reflective military green cotton, cotton batavia covered by thousands of glass microspheres characterised by its reflective quality. A Japanese microfibre treated with a particular finishing able to make the garment thick and comfortable. In cotton/nylon transformed with an all-over camouflage print and internal resining.
The Field Jacket: Produced in reflective cotton, Raso Gommato and rubberised cotton satin, all garment dyed. Also produced in the heavy military duffle with non-slip finishing.
The Military Trench: In rubberised cotton muslin or double-breasted in Raso Gommato, rubberised cotton satin with external PVC-smearing with a vinyl effect.
Knitwear and Sweatshirts
Declined in different weights, from the heavy English-ribbed blouson-knit sweaters in wool, lambswool and chenille doubled in nylon, up to the light wool seamless knit sweaters.
Colours
Grey tones from powder to anthracite, green tones from military to emerald, blue tones from ink to bright blue, neutral colours from white to ecru, and then orange and black.
Stone Island revolutionises those garments through innovative materials and special treatments, up-dating their volumes and details, yet still keeping the same taste of the past.”
Camouflage Exhibition – The Imperial War Museum.
“The Imperial War Museum has launched a major temporary exhibition on the subject of camouflage. It will examine the influence of art and artists, as well as nature, upon military camouflage from the nineteenth century to the present day and the assimilation of camouflage into fashion and popular culture.
Stone Island illustrates one of the earliest designs to experiment with camouflage concepts using high-tech materials in the 1987 Ice Mimetic Jacket designed by Massimo Osti which is part of the showcase. The exhibition will run for eight months until 18 November 2007.”
BUY Massimo Osti Clothing, Online
Source: Stone Island.