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Royal Hem A/W 2011/12

Inspired by image after image from the book “Take Ivy” Pier Paolo Pennesi, Royal Hem’s brand ambassador, embraced these influences applying them as some of the principal guidelines for the fall winter Royal Hem collection and his ideal role model: a young, preppy dandy with elegant charm. It is these different stylistic influences that contribute to the brand’s unique and bespoke Royal Hem style.13 jackets- some classic and some off the cuff. 5 coats- full length to three quarter length. A “Royal Recrafted Hem” selection also features within the collection. It is made up of hand finished pieces with extra Royal effects. The choice of fabrics used are the results of extensive research into new ultra luxurious fabric mixes and colour way combinations- a continual labour of love for the brand. Merino wool, jersey, basket washed wool, kid mohair effect denim, triple-ply wool, cotton wool, tweed and Shetland are mixed together all feature. The colour palette features cool tones of amaranth reds, English greens and turtledove colourways through to more classical autumn blues, gray and deepest blacks.


THE JABITO: is a Royal Hem exclusive and a must have wardrobe item. Comprising a jacket and trousers made of wool in the same fiber but playing with diverse yet complementary patterns. The two pieces play off of each other, for example the lapels of the jacket feature in the same broken fabric as used for the trouser or the contrast for the trouser pocket flap detail. A final additional feature to each Jabito jacket suit is a lime green Royal Hem Pochette.

Spring Summer 2011 look book for ROYAL HEM

Spring Summer 2011 look book for ROYAL HEM

The new Royal Hem collection for Spring Summer 2011 is inspired by the work of Roy Lichtenstein: Brushstroke Still Life with VII “(1996), a work that the designer has perceived as the perfect representation of a conjunction between refinement and naturalness, ranging from brilliant to dusty shades, and a play on geometric shapes and micro designs.

The Royal Hem collection is essentially the transposition of these themes from canvas to actual wearable garments. The result is a line of unique artisan pieces “Made in Italy” that complement, innovate and renovate the wardrobe of a Royal Hem man: from the dyed satin smoking jacket, to the jackets in ultra-lightweight wool and starched silk, to the blazers in gabardine and linen characterized by minimal patterns such as micro houndstooth, bird’s eye and striped patterns in perfect “LICHTENSTEIN STYLE”. This kind of stylistic rigor had and continues to distinguish Royal Hem’s signature pieces, an example of which is tamed by brushstrokes and splashes of color creating a unique and exclusive piece.


As in the painting, the colors used range from dusty shades of blue, to sand and gray, tones that saturate to reach colors such as china blue, dove gray, brown and finally absolute black. To complete the array of proposed colors, institutional shade of red and sage green also feature.

To compliment and complete the collection a capsule line featuring a a handful of pieces was created using innovative dyeing techniques such: ice, super-vintage and art dyes, and glucose washes. The stylistic evolution towards ever lighter and softer garments is clearly evident: the jackets, cornerstones of the Marche based Italian Maison, are emptied and deconstructed, the fit becoming even slimmer to the point of becoming an exclusive “shirt-jacket”. In addition the collection also boasts some selected trench coats, blazers and picots complemented by exclusive t-shirts, shirts and denim trousers.



Reasons to get wrapped up this Christmas in the Fall Winter 2010/11 Royal Hem range Royal Hem’s expertise: 55 Luxurious and sharp, contemporary Italian styled Jackets matching waistcoats and 10 overcoats complimented by soft cashmere knits, and slim line pants.

Royal Hem Jacket

Royal Hem is a relatively young Italian menswear brand born in 1998 but has inherited the know how and expertise in men’s tailoring from its family owned company The CopenGroup.

Copen has produced and distributed for names such as Alexander McQueen (1996), Alessandro dell Acqua (menswear), Pennesi and Alviero Martini PrimaClasse amongst others. Founded in 1963 by Ado Pennesi, Copen has become one of the principal protagonists within the Italian “made in Italy” menswear business. Copen has built its reputation on producing collections that successfully combine classics with a hand-made twist, whilst being in line with the trends of the moment.

Royal Hem Clothes