Moschino diffusion line Cheap & Chic is to move its catwalk show to London for the autumn/winter 2012 shows.
The Moschino, Moschino Cheap and Chic and Love Moschino, creations make their mark by expressing its creativity that makes irony and elegance its strength through the reinterpretation of the classics.
The brand was originally created in 1983 by the late Franco Moschino (1950-1994). Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. After Moschino’s untimely death, Rossella Jardini, his former assistant, became creative director.
Moschino follow NOHARM lead…
Moschino along with Stella McCartney and Christian Lacroix are just a few of the designers who have teamed up with UNICEF to create a series of dolls as part of a new exhibition at the Petit Palais in Paris, which will run from November 18 to 23.
Following the opening of their store in Beijing, Moschino is heading to the Meatpacking District to open its New York flagship.
It’s the end of the Moschino Jeans era! But fear not, a new dawn rises with Love Moschino. Moschino Jeans was created in 1987 and quickly became recognised as one of the most edgy denim brands of the time. The brand has lost some ground over recent years so hopefully this new venture will inject new life into Moschino denimwear. Why the new name? Apparently Moschino wants to instil the qualities of LOVE into it’s denim collection: empathy, feeling and closeness.The first Love Moschino collection will be distributed in stores beginning of June 2008. Would Franco approve?