Moschino diffusion line Cheap & Chic is to move its catwalk show to London for the autumn/winter 2012 shows.
The Moschino, Moschino Cheap and Chic and Love Moschino, creations make their mark by expressing its creativity that makes irony and elegance its strength through the reinterpretation of the classics.
The brand was originally created in 1983 by the late Franco Moschino (1950-1994). Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. After Moschino’s untimely death, Rossella Jardini, his former assistant, became creative director.
Known for their flamboyant fashion, Moschino Cheap and Chic opened the doors of its boutique located at El Corte Ingles in Madrid. Part of the Aeffe Group, the Italian designer label launched a new hop-in-shop of 50 square meter on the corner the department store. In this space customers will find Moschino Cheap and Chic Ready To Wear starting from Fall Winter 2009-10 collection.
Moschino follow NOHARM lead…
The one-of-a-kind eco-friendly dress Moschino created for Barney New York FutureFashion’s installation is only on show for another few days. The peace-inspired garment was especially created for the department store’s Hippie Holiday window display.
Earth Pledge is a leading non-profit organization that provides sustainable solutions for businesses worldwide and their FutureFashion initiative celebrates environmentally conscious fashion by working with industry leaders to promote renewable, reusable and non-polluting materials and methods. This season’s collection is collaboration with top fashion designers to create environmentally friendly pieces incorporating the peace sign, to celebrate its 50th anniversary, while utilizing sustainable materials and techniques that reduce the environmental impact of manufacturing and production.
Moschino Creative Director, Rossella Jardini, designed a tank dress and fringed boa, both made of 100% organic cotton. The dress is embellished with eco-compatible polyester discs, embossed with peace signs. The eco-friendly designs coincide with a 60’s themed shopping event as part of the retailer’s Hippie Holiday windows, a portion of the proceeds is in aid of FutureFashion.
Moschino along with Stella McCartney and Christian Lacroix are just a few of the designers who have teamed up with UNICEF to create a series of dolls as part of a new exhibition at the Petit Palais in Paris, which will run from November 18 to 23.
Moreover, last weekend, department store Harrods saw the launch of the brand new Moschino Cheap and Chic boutique. The Italian designer label, part of the Aeffe Group, opened a 70 square meter corner at the first floor the department store in London’s Knightsbridge. The shop-in-shop will feature the Moschino Cheap and Chic ready-to-wear collection, starting from the AW08.
It’s heartening to see the Moschino brand raising it’s profile again. Apparently, there is life after Franco!
Following the opening of their store in Beijing, Moschino is heading to the Meatpacking District to open its New York flagship.
This fall the designer label, which is part of the Aeffe Group SpA, will unveil a boutique at 401 West 14th Street in what used to be a local landmark, the former Quality Meats building. Moschino’s home has 2,500 square feet with 40 feet of frontage on the north side of 14th Street.
Following some lean years on the fashion scene this looks like a true statement of intention from one of the fashion greats.
It’s the end of the Moschino Jeans era! But fear not, a new dawn rises with Love Moschino. Moschino Jeans was created in 1987 and quickly became recognised as one of the most edgy denim brands of the time. The brand has lost some ground over recent years so hopefully this new venture will inject new life into Moschino denimwear. Why the new name? Apparently Moschino wants to instil the qualities of LOVE into it’s denim collection: empathy, feeling and closeness.The first Love Moschino collection will be distributed in stores beginning of June 2008. Would Franco approve?