GQ Australia’s February/March 2010 issue visits Singapore for an engaging spread dedicated to Louis Vuitton’s spring 2010 collection. Presented by Jolyon Mason, Louis Vuitton’s boys are treated to exotic scenes as photographed by Gan.

History: Louis Vuitton launched his firm after gaining experience making luggage and trunks for Napoléon III. A century and a half later, his namesake brand is the anchor of the world’s largest luxury-goods company. (Side note: LV’s signature monogram, which dates to 1896, was actually introduced to discourage counterfeiting.) In the 2000s, LV menswear came into its own under the creative direction of Marc Jacobs and his studio director Paul Helbers, a Margiela alum with a knack for combining classical craftsmanship with futuristic colors, cuts, and fabrics.

Winter is around the corner, but Louis Vuitton still managed to throw a garden party Tuesday night at Saks Fifth Avenue.

The French luxury firm transformed the store’s third floor into an indoor menagerie, dubbed Les Jardin Louis Vuitton and flooded with magnolia leaves and box hedges. Insouciant models dressed in Vuitton’s new resort collection picnicked (or at least pretended to) at the nexus of the fete.

While craftsmen monogrammed Vuitton goods, debonair male model types hung guests’ paper notes on a wishing tree. Some were hoping for Vuitton handbags, others for world peace.

“I’m wishing to win the French Open, do you think that’s a good one?” asked Serena Wiliams, mingling among guests such as Arlenis Sosa, Lisa Airan and Annie Churchhill.

Co-host Maggie Gylenhaal wasn’t exactly in her element in the garden, she said, but her husband Peter Sarsgaard would have been in heaven. “We have a backyard since we’re in Brooklyn and he’s developed quite the green thumb,” she said. “But honestly, I couldn’t tell.

One of Hong Kong’s first-ever public art installations has been unveiled – courtesy of Louis Vuitton. Richard Prince, the American artist best known for his “appropriation” style and his collaborations with Marc Jacobs, has wrapped the Hong Kong Museum of Art with enlarged replicas of pulp fiction novel covers.

The installation, which takes its theme from Prince’s “After Dark” series, heralds a significant exhibition of paintings, photographs and video installations collectively called “Louis Vuitton: A Passion for Creation” that will be displayed inside the Museum of Art from May 22 to August 9 as part of Hong Kong’s annual French May Arts Festival.

The exhibition draws from the permanent collection of the Fondation Louis Vuitton pour la Création and features works by Jeff Koons, Bertrand Lavier and Stephen Sprouse.

LVMH Moët Hennessy Louis Vuitton chairman Bernard Arnault, will attend the opening festivities next week along with Marc Jacobs, Prince, Takashi Murakami and Frank Gehry. The latter designed the Fondation Louis Vuitton’s permanent museum outside Paris, which is slated for completion in 2012.