Lacoste aren’t happy about mass murderer, Anders Behring Breivik, wearing their garb. Much like the drug dealers and murders in South America who are famous for wearing Polo Ralph Lauren, Lacoste fear the connection will have a negative impact on their brand.

Anders Behring Breivik, the 32-year-old gunman who killed 77 people on July 22 even wrote in his online manifesto that “refined people like him should wear brands like Lacoste”.

French daily Liberation added: “This situation is clearly a nightmare for one of France’s most distinguished clothing companies.”