Jake Davis Test Shots: Brendon Babenzien from Jake Davis on Vimeo.
Featured: Brendon Babenzien
In recognition of K-Swiss’ West Coast heritage, K-Swiss has brought on the Creative Director of Supreme, Brendon Babenzien, to design a California Collections series.
Since 1966, K·Swiss has represented innovation, quality, performance and style. Its signature K-SWISS “CLASSIC,” the first leather tennis shoe, made its debut at Wimbledon in 1966, and more than 40 years later, is still a style staple both on and off the court. Today, K·Swiss’ premium sports heritage has expanded from tennis footwear, to also lifestyle, running, training, nautical, and free-running footwear that stands up to the performance demands of world-class athletes and trendsetters alike.
K-Swiss is boosting its marketing efforts with yet another athlete. The Westlake Village, Calif.-based sports brand has signed a multiyear deal with France’s second highest ranked tennis player Gael Monfils to represent both footwear and apparel.
The 23-year-old tennis phenom, currently ranks at No. 18 in the ATP World Tour and will be the highest ranked player on the K-Swiss team, which also includes tennis players Bob and Mike Bryan and Sam Querrey. Monfils has two career ATP titles and is a seven-time ATP Tour finalist.
“He will be a big part of our marketing efforts, not only in Europe, but globally as well,” K-Swiss sports marketing director Erik Vervloet said in a statement. “He is young, talented, and is only going to get better as the years go on.”
A Major Kitmeout Shout:
This K-Swiss Lined Jacket features perforated microfibre cire and padded collar detailing. Striped velour lining for an extra touch of cool. MSRP $175.00. This is the Black version. Perforated microfibre ciré jacket with padded collar detail. Striped velour lining and elastic waistband cuff.
This is part of K-Swiss’ premium apparel line which is sold at Barney’s and Saks’ Fifth Ave. There are always a handful of pieces that just stand out as perfect and cool. This jacket is one of those. It’s made of preforated nylon and crafted in a true windbreaker style. It’s lined in the inside and a high quality piece.
K-Swiss was founded in 1966 by two Swiss brothers who were well known international skiers. After moving to California, the brothers became fanatic tennis players and developed the K-Swiss ‘Classic’, the first successful American leather tennis shoe. Their experience with skiing equipment is suggested in some now purely visual elements like the characteristic 5 stripes and the D-rings.
The ‘Classic’ has remained unchanged and as a real classic is still available next to the broad range of styles K-Swiss offers today.
Competition details are here: http://forum.kitmeout.com/online-competitions/5989-k-swiss-competition.html#post34286
The K-Swiss Ariake is the first shoe inspired by and designed specifically for Free Running. Worn by one of the founding fathers of Free Running Sebastien Foucan, the Ariake pioneers an entirely new category of original urban sneakers.
Sebastien Foucan, who is now a K-Swiss Brand Ambassador, was one of the pioneers of free running that originated in Paris. The star of free running films Jump London and Jump Britain, Sebastien recently wowed the world with his skills in the opening scene from Casino Royale when he was chased by 007 Daniel Craig through a breathtaking array of obstacles.
Bold, technical and fashionable, K-Swiss named the Ariake after the renowned Free Running hotspot in Tokyo. The design of the shoe utilises the insight of the activity from some of the worldâ€™s top Free Runners, to produce something thatâ€™s not just fashionable but also highly functional.
The shoe combines material toughness from a single piece that is virtually impossible to break, with a revolutionary outsole designed for running coupled with K-Swiss shock spring technology to cushion the feet and support the knees during landings.Â
The Ariake also has an advanced heel grip and sticky rubber sole that will give Free Runners extra stability when tricking, along with an ingenious D-ring lacing system and a hidden pocket for tucking laces away to avoid tripping.
For the first time ever, K Swiss has taken the step of changing their iconic five stripes logo â€“ first designed in 1966 – to characterise the Free-Running spirit. The five stripes on the Ariake now signify the â€˜Over – Under â€“ Throughâ€™ element of Free Running.Â
K-Swiss is now dedicating itself to the heart of the free running community with plans to run a series of regional free running workshops across the UK, collaborating with Team Traceur â€“ the UKâ€™s most prolific free running team â€“ and Sebastien Foucan to help Free Running grow in the UK without losing its independence and positive philosophy.Â Â The Ariake is rooted in the heritage of Free Running but is also its future.