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Featured: Brendon Babenzien
In recognition of K-Swiss’ West Coast heritage, K-Swiss has brought on the Creative Director of Supreme, Brendon Babenzien, to design a California Collections series.
Since 1966, K·Swiss has represented innovation, quality, performance and style. Its signature K-SWISS “CLASSIC,” the first leather tennis shoe, made its debut at Wimbledon in 1966, and more than 40 years later, is still a style staple both on and off the court. Today, K·Swiss’ premium sports heritage has expanded from tennis footwear, to also lifestyle, running, training, nautical, and free-running footwear that stands up to the performance demands of world-class athletes and trendsetters alike.
SNEAK PEAK: atmos x K-Swiss Fall 2008 Check out the new collaboration between atmos and K-Swiss. This 6 shoe collection is set to debut on Sept 18, 2008 at Atmos Harlem as well as Sak’s Fifth Avenue with Atmos Tokyo set to debut on Sept 28, 2008. There are only 300 pairs globally and will be split between Japan and USA. K-Swiss will be hosting an event in both Toyko and Harlem to launch the collection on Sept 18. Invite attached. Featured shoes include: atmos Classic Los – $100.00 US: Crocodile embossed leather with pearlized leather stripes and lining in metallic shades of silver and gold with D-ring lacing. atmos Classic Luxury Edition Boot Jewel – $150.00 US: Crocodile embossed leather with pearlized back pull strap and lining in metallic shades of silver and gold, D-ring lacing, and snake pearlized leather stripes with crystals. atmos Si-18 Bristel High – $120 US: Gull Gray leather and medieval blue suede high top with gold accents and D-ring lacing. atmos Si-18 Rannell – $120 US: Gull Gray leather and fiery red suede running inspired style with gold accents and D-ring lacing.
The K-Swiss Ariake is the first shoe inspired by and designed specifically for Free Running. Worn by one of the founding fathers of Free Running Sebastien Foucan, the Ariake pioneers an entirely new category of original urban sneakers.
Sebastien Foucan, who is now a K-Swiss Brand Ambassador, was one of the pioneers of free running that originated in Paris. The star of free running films Jump London and Jump Britain, Sebastien recently wowed the world with his skills in the opening scene from Casino Royale when he was chased by 007 Daniel Craig through a breathtaking array of obstacles.
Bold, technical and fashionable, K-Swiss named the Ariake after the renowned Free Running hotspot in Tokyo. The design of the shoe utilises the insight of the activity from some of the worldâ€™s top Free Runners, to produce something thatâ€™s not just fashionable but also highly functional.
The shoe combines material toughness from a single piece that is virtually impossible to break, with a revolutionary outsole designed for running coupled with K-Swiss shock spring technology to cushion the feet and support the knees during landings.Â
The Ariake also has an advanced heel grip and sticky rubber sole that will give Free Runners extra stability when tricking, along with an ingenious D-ring lacing system and a hidden pocket for tucking laces away to avoid tripping.
For the first time ever, K Swiss has taken the step of changing their iconic five stripes logo â€“ first designed in 1966 – to characterise the Free-Running spirit. The five stripes on the Ariake now signify the â€˜Over – Under â€“ Throughâ€™ element of Free Running.Â
K-Swiss is now dedicating itself to the heart of the free running community with plans to run a series of regional free running workshops across the UK, collaborating with Team Traceur â€“ the UKâ€™s most prolific free running team â€“ and Sebastien Foucan to help Free Running grow in the UK without losing its independence and positive philosophy.Â Â The Ariake is rooted in the heritage of Free Running but is also its future.