Griffin Spring/Summer 10 collection
Inspiration & Colour range
The Griffin mix becomes ever more imminent in the spring/summer 10 collection, 19 years ago we began mixing fashion and sportswear for a new consumer, the street connoisseur. Today this is still at the core of our philosophy using this mix, we merge it with influences from our travels and lifestyle to inspire the collection. Griffin’s core style is the mix, from mountain climbing with Berghaus, to traditional rainwear with Mackintosh, from the street to Parkour to the Country and the mountain biking festival where riders became the season’s models. In the time of a recession we looked at the positives, opting for a summer of many local holidays including the summer Solstice at Stonehenge where 30,000 people gathered at the stones, then there was Glastonbury festival, followed by a trip to channel 4 eco guru Hugh Fearnley-Whittingstall’s River Cottage, along with a course on how to keep rare breeds and a giant three week camping holiday along the Jurassic and North Devon coasts of England. With work taking the team to Shanghai, Japan, NYC and Portland we took the opportunity to enjoy what we had locally and create an Eco retreat.
The collection results in an interesting mix of military and sportswear from our annual visit to the war and peace exhibition to an athletic summer of cycling and camping. We create a collection to suit this dynamic lifestyle opting for natural traditional fibres, Dry Wax Canvas Cottons, summer lightweight corduroys, to classic Italian camouflage linens. We have selected core iconic Griffin styles from past collections, including Bladecut garments, USMC pants and reversible jackets. Still holding tight to the Griffin mix of tradition vs. technology, function vs. fashion, high tech nylons are printed in complex camouflages accentuated with fluorescent orange trims. The result is the ultimate Griffin urban vs. country mix.
Leading outdoor brand Berghaus and cutting edge designer Jeff Griffin have joined forces to bring two unique performance products to YOU. Griffin has taken two key jackets from the new Berghaus collection and added distinctive and exclusive touches of his own.
The Solipsist is an uncompromising, unflinching functional jacket for climbers who put themselves into the most extreme situations. When the going gets really tough, it wonâ€™t back down and it will help you to keep moving. Griffinâ€™s work is infused with inspiration from the realms of the extreme to which he is drawn. He has channelled his experiences to generate stunning design touches and a camouflage pattern that elevate the Solipsist from outstanding to iconic. The result is a jacket as desirable as it is brutal.
The Guard fuses retro styling with 21st Century performance in a fully featured insulated jacket. A wind proof and water resistant face fabric, zipped external and internal pockets, premium down fill and Berghaus attention to detail ensure that the Guard is a serious player. The Griffin touch ensures that while you will stay warm, you will also look uber-cool. Inspired by Berghausâ€™ North East England ship building heritage and the Angel of the North, Griffin has produced a print that celebrates heavy industry and hard work, but results in an object of apparently effortless contemporary beauty.
Jeff Griffin explains:
â€œFor us, here at Griffin, Berghaus is a beautiful brand with a beautiful product holding true to its roots.That makes it an appealing proposition for collaboration with Griffin. Berghaus looks after you on the mountain tops. I want to create a product that sells to those same active people but which will look at home in a city environment while retaining the ability to function at extremes.â€
In adapting the Solipsist and Guard, Griffin has achieved just that. Uber functional and uber cool â€“ Berghaus/Griffin is proof that they can be one and the same if you find the right combination.
100 jackets in each style. Available from September in selected stores and at www.griffin-studio.com/shop