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Gola Trainers x eBoy collaboration

Gola Trainers x eBoy collaboration

Gola x eBoy collaboration   
 
Gola, the Great British sports and trainer brand is collaborating with German pixel art collective eBoy for SS09. It is for the third time the two are joining forces. eBoy’s style is a presentation of 3D illustrations filled with structures, robots, cars, and girls inspired by pop culture, LEGO, computer games, topical issues and toy commercials. The brand’s signature style has gained a cult status and a following with graphic designers worldwide.

On the collaboration Donna Hill, PR and marketing manager of Gola commented: “The Gola by eBoy collaboration is an exciting development as eBoy’s vibrant pixel graphic designs perfectly compliment Gola’s ethos for colourful funky footwear design. The eBoy team has been great to work with, this has been a real team project as we’ve used the key attributes of each brand and fused them together with fabulous results.”

The new range features three footwear styles and a selection of bags for both men and women. Designs include ‘city’ options from eBoy’s city themes and signature ‘Eater’ character. The used materials are a mix of leather and canvas across a variety of high and low tops. The collection will be sold globally through selected stores.

Gola Trainers, A British Classic!

Gola Trainers, A British Classic! Gola Trainers are a true British classic in every conceivable way. The brand is indelibly printed in the consciousness of every sports mad Brit on the planet and today this classic brand is set to shares its history, style and innovation with the rest of the globe — luckly old globe!

The Gola brand was born of humble beginnings in a small factory in 1905. Since then the brand has experienced a rollercoaster ride, surviving two World Wars and various other trials and tribulations to blossom in the 1960s and 70s as the pre-eminent sportswear brand. Today Gola keeps true to its roots and has become one of the most enduring and endearing sportswear and fashion brands in the UK. With 100 years under its wings, Gola steps into its second century in style. Drawing its influences from the successes of yesteryear and building on its genuine sporting roots, Gola constantly unveils exciting new developments season on season.

Additions to Gola Classics’ footwear collection for the forthcoming season include dazzling ballerina options, a selection of stylish winter boots, tennis and running inspired styles and a selection of formal hybrid trainers. Low profile sole units are prominent throughout the range, together with the addition of innovative deconstructed options. A wide variety of materials has been incorporated into the collection including canvas and new fabric options. Sequins, metallic effects and a selection of classic British prints have also been utilised across the range in an extensive colour pallet. Gola Classics’ ever popular bag collection features everything from record bags to clutch bags, which co-ordinate perfectly with this season’s footwear styles. Classic lines such as ‘Redford’ and ‘Bronson’ are also available in exciting new colourways.