Gareth Pugh – Spring Summer 2011 Full Fashion Show
At 14, Pugh began working as a costume designer for the English National Youth Theatre. He started his fashion education at City of Sunderland College and finished his degree in Fashion Design at Central Saint Martins in 2003. He interned with Rick Owens in Paris. His final collection at St. Martins, which used balloons to accentuate models’ joints and limbs (a technique that would become one of his trademarks), attracted that attention of the senior fashion editor of Dazed & Confused magazine, who placed one of his designs on the magazine’s cover shortly thereafter. Pugh was selected to participate in British reality show The Fashion House two months after his graduation, which he would later call “horrible” and his “only other option [to being on] the dole. “The rise of !WOWOW!, a feature in Dazed & Confused, and a debut show at London club Kashpoint’s Alternative Fashion Week brought Pugh to the attention of Fashion East “London’s breeding ground for cutting-edge new talent,” leading them to invite Pugh to participate in its Autumn 2005 group show. Pugh had only four weeks, with no studio, no assistants, and little money, to create the collection. His collection ended up a critical success and attracted significant attention to his designs.
Pugh’s solo premiere was in London’s Fall 2006 fashion week; he has since showed his Spring 2007 and Autumn 2007 collections there. Pugh’s shows have continued to draw critical praise. British Vogue, for instance, called his Spring 2007 collection “an incredible, unmissable show” and said that “his genius is undeniable.” Anna Wintour is a notable supporter of Pugh’s designs.
Kylie Minogue has used many of Pugh’s designs over the recent years, most famously in her Showgirl – The Greatest Hits Tour and Showgirl – The Homecoming Tour. Róisín Murphy recently appeared flamboyantly sporting one of Pugh’s distinctive outfits in the videoclip promoting her 2007 album Overpowered, and on the cover of her single Let Me Know, and on other occasions. Minogue has been seen wearing the same dress in her 2008 video for her single In My Arms. Beyoncé wore Pugh at the MTV Europe Awards in 2008, and for her Diva video. Singer Lady Gaga recently wore a jacket designed by Pugh at the Wango Tango concert 2009 and another piece on X Factor. Ashlee Simpson wore a leather and clear plastic striped Gareth Pugh dress in her video “Outta My Head.”
In 2010, Jaden Smith wore a jacket by Pugh in his music video for the song “Never Say Never” with Justin Bieber.