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Fred Perry

Fred Perry – Brand of the Week

With nearly 8k views Fred Perry grabs the interest on Kitmeout. Worth a butchers HERE.

The iconic brand which synonymous with English sporting elegance.

Fred Perry is the only brand that’s consistently been sought out by youth subculture after youth subculture from the 1950s right up to today. Fred Perry has updated the attitude and styling of two key musical movements: the mid-60s guitar bands, and the post-punk scene of the early-80s. These periods shared a similar sharp, slimmed down silhouette including small collars, narrow ties, and slim, flat-front trousers.

The collections main influence is the look and silhouette of the sixties, a decade dominated by youth when British subcultures influenced the world’s fashion and music industry.

Frederick Perry, was born in Stockport in 1909 but moved down South while he was still at school and fell in love with table tennis. He practiced his ping pong every night, eventually becoming world champion at the tender age of 18. He then promptly retired from the game and got busy with his latest obsession, lawn tennis.

Unfortunately his style did not go down too well with the snobbish tennis heirarchy. His habit of changing his clothes mid-game to stay looking fresh, leaping over the net at the end of each match and dating a string of actresses and models caused major problems for this working class playboy. They were especially displeased when he went on to win Wimbledon three times in a row.

After the third victory he decided to move to America and become a pro at the Beverley Hills Tennis Club, giving lessons to Charlie Chaplin, David Niven, Errol Flynn and the Marx Brothers whilst establishing himself on the Hollywood party circuit.

In the late 40s Fred was approached by Tibby Wegner, an Austrian footballer who had invented a novel anti-perspirant device worn around the wrist. Fred made a few changes and the sweatband was born.

Tibby’s next idea was to produce a sports shirt which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success.

It was only available in white until the late 50s when unwittingly, the company had also produced the perfect accompaniment to the fledgling Mod movement whose were quick to pick up on the shirt’s suitability for their nocturnal activities. It was stylish, top button fastened under an SB3 or mohair suit, and durable enough to wear all night and still look fresh in the morning. It was the shirt of choice for diverse groups of lads throughout the 60s and 70s, ranging from the skinheads to the Northern Soul scene and Manchester’s very own “Perry Boys”.

Soon, after pressure from its streetwear fans, the company was receiving requests from stockists to add tipping to the collars and sleeves. The Fred Perry shirt instantly became the first crossover brand from sportswear to streetwear.

It started one of the most enduring and affectionate relationships between British youth culture and a sportswear brand. As British street fashion and music influenced the rest of the world, the Fred Perry shirt was noticed, adopted and worn in numerous countries around the globe.

The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of merely ironed on (as was the case with the crocodile logo of the competing Lacoste brand).
One thing remains constant. The original slim fit cotton piqué shirt is still made in England to the same shape, using the same fabric as it was when the Fred Perry shirt was first launched, way back in 1952.

When, in the 1990s, British street fashion turned against the giant designer labels and sought something with far more substance and heritage, it was the Fred Perry shirt they turned to. The label represented something of depth and quality within the new sound-bite superficial world that other labels had tried to create.

Fred Perry x The Specials 2011 Collection

Fred Perry x The Specials 2011 Collection

Here Fred Perry optimise their legitimate Ska roots and continue their relationship with the mighty SPECIALS!

Following the 2009 collection, FRED PERRY revisit the The Specials colab.

The two styles will be released prior to the band’s 2011 European tour, the band’s belief that “black and white unite (a fusion of black and white),” a faithful representation of details of color and black and white checkerboard.

The special edition T-shirts and band logo printed on the back has the tour set list. Both styles include the adapted FRED PERRY logo. Decorated in black and white leaf embroidered Laurel leaves.

One of the most influential bands of the 20th century and FRED PERRY, we celebrate a unique relationship.

Fred Perry Black & White Polo Shirt

The Specials will play:

Amsterdam Paradiso (September 15)
Copenhagen Vega (16)
Stokholm Circus (18)
Berlin Astra (19)
Munich Backstage (21)
Milan Alcatraz (22)
Cologne E Werk (24)
Hamburg Grosse Freiheit (25)
Paris Olympia (27)
Brussells Ancienne Belgique (28)
Wolverhampton Civic Hall (11, 12)
Manchester Apollo (14)
Hull Arena (16)
Glasgow SECC (18)
Nottingham Arena (21)
Plymouth Pavilion (23)
Cheltenham Centaur (24)
Brighton Centre (25)
Bournemouth International Centre (27)
Cardiff International Arena (28)
Coventry Ricoh Arena (29)
London Alexandra Palace (November 3)

Fred Perry to release Amy Winehouse Collection

Fred Perry to release Amy Winehouse Collection

After much uncertainty, Fred Perry announced it will release Amy Winehouse’s final two collections for the label, Women’s Wear Daily reported.

Her autumn/winter 2011 and spring/summer 2012 collections will be available in stores and online, with all royalties going toward the forthcoming Amy Winehouse Foundation.

Fred Perry to release Amy Winehouse Collection

Fred Perry for Liberty Spring/Summer 2010

Fred Perry for Liberty Spring/Summer 2010
Fred Perry for Liberty Spring/Summer 2010

Fred Perry and Liberty of London present a new line called Blank Canvas to arrive in-store in April. The exclusive line includes signature paisley and floral prints, plus classic M12 polos, a short sleeved shirt and a black Harrington jacket. Worth a butchers.

Fred Perry Jacket

Fred Perry Jacket + The Dead 60s

Fred Perry Jacket + The Dead 60s After an incendiary live gig at the Fred Perry Newburgh Street Shop in September 2005 Matt, the lead singer of The Dead 60s, asked if they had ever produced a tartan reversed Harrington. He had been searching for one for ages. Fred Perry did not think at the time it was a good idea, because the Harrington was worn reverse side out in the Punk Era.

They hadn’t and so the project began, with Matt and the band involved for every detail of the final garments. Fred Perry will be releasing 500 of the Red Stuart Tartan and Monochrome Cornish Tartan Harrington worldwide very soon for $115 each. All jackets are individually numbered and feature a The Dead 60s neck label.

Fred Perry trainers – Autumn/Winter 2007

Fred Perry trainers - Autumn/Winter 2007 Fred Perry trainers are attracting growing attention as sneaker-freaks across the globe become weary with the over-the-top trainers dominating the market. Fred Perry trainers have a subtle elegance which is difficult for the sports brands to emulate. The Autumn/Winter 2007 collection is a definite must.