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Emma Watson

Emma Watson – Organic Clothing

Emma Watson - Organic Clothing

Following the lead set by the NOHARM brand, British actress Emma Watson, known for her role as Hermione in Harry Potter and more recently as the face of Burberry, will present her first organic clothing line in early September. The Evening Standard says the launch will take place at an eco-garden party organised by Prince Charles.

Once the 20 year old worked for Tree People, designing their autumn-winter collection People Tree, she was inspired to create her own line, said fair trade brand’s creative consultant.

During the event at Clarence House, the Prince of Wales’ official residence, a preview of the actress’ Spring-summer designs will be presented.

Emma will not be present herself at the presentation as she continues with her University studies in the States but says she is “very excited” to be participating in the event, held from 8-19 September.

“A Garden Party To Make A Difference” is an initiative from the Prince’s Charities Foundation to promote eco-living and environmentally friendly products through music, readings and art installations.

Emma Watson for Burberry S/S 2010 Ad Campaign

Emma Watson for Burberry S/S 2010 CampaignBurberry has launched its spring 10 advertising campaign, which once again features actress Emma Watson and was shot by Mario Testino.

In this season’s campaign, Watson’s younger brother Alex Watson is also featured, alongside British musicians Matt Gilmour and George Craig and actor Max Hurd.

Burberry Clothes 2010

Christopher Bailey, Burberry chief creative officer, said: ”This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.

“We’ve worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented.

“I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience”.

Burberry Jacket and Coat 2010