Browsing Tag

Edwin Jeans

Fashion

Levi Vintage, Edwin or Samurai Jeans

Here’s a question on the Kitmeout forum delving into the question of top notch denim. Worth a butchers:

“Loving the look of these jeans, not had hands on any yet, differences between these, how good are each brand and where best available, I’ve discovered now Levi Vintge are an online or Regent Street purchase, Edwin only seen online but been recommended Interstate and Samurai I got no idea where to find, how good are each what is cut like, being bulky legged I need straight cut without being slim but like a nice dark raw denim finish for a new outfit combination I’m thinking but preferably not needing me to lose another stone to fit them! Throw your opinions of these brands at me, pleasseeee.”

Full thread >

Fashion

Oldest Japanese Denim Brand

The question was asked – take a butchers at the thread, includes:

“Interesting topic, I called the European distributors of Sugar Cane jeans and they confirm that Sugar Cane jeans first produced their jean in 1975. did further research on the other Japanese brands and 45rpm started in 1978. so does any one have any dates for Edwin or others.”

The conclusion was Edwin jeans. Is there any older brand?

Fashion

EDWIN – Fall/Winter 2011 Collection

Following the Second World War, the American occupation forces remaining in Japan helped to introduce denim ‘jeans’ culture, which would become a global cultural phenomenon.

In 1947, Tsunemi Yonehachi Shoten was established as a U.S Military Surplus clothing store in the Nippori district of Tokyo. The store was a family business, and was to be the starting point for the EDWIN brand, as we know it today.

After many years of dedication to the Tsunemi Yonechi Shoten business, Shuji Tsunemi, the son of the founders was passed ownership in 1961. Mr Tsunemi, had an acute understanding for the power of denim culture, and the potential it represented, having spent some years studying in California.

He recognised the opportunity for importing used, five pocket denims from the U.S. and that year the Tokyo store changed its name to EDWIN (using the letters from the word DENIM, and flipping the M to a W) and quickly became the specialist in reconditioned second hand denims.

We are proud to release the 2011 Fall / Winter collection and celebrate the 50th year of premium quality jeans manufacture, utilising many exclusively developed fabrics both in Japan and Europe.

K.K. Tsunemi had a passion for denim, inspiring him to import used denim directly from the United States as no denim was manufactured in Japan at the time.

In 1961 Mr Tsunemi crafed the first pair of Edwin denim jeans. The Edwin brand was born, the name created using the spelling of D.E.N.I.M and turning the ‘M’ on it‘s head, forming Edwin.

In 1963 Edwin produced the world’s heaviest ringspun denim (16oz), featuring the famous tri-colour ‘Rainbow’ selvage, still in use within this collection. the origianl pieces were so heavy, they were reputed to stand up by themselves.

During the 1970’s Edwin were the first company in the world to develop ‘old wash’, designed to replicate denim worn for a long period of time showing natural wear patterns.

The 1980’s saw a truly innovative progression with Edwin inventing the ‘Stone Washing’ technique, a pivotal moment in the evolution of denim manufacture.

Edwin created the ‘New Vintage’ denim concept during the 1990’s, designed to hand-replicate the subtle beauty of original vintage washes.

Edwin is an authentic Japanese denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes and continual progression in design and fit.

Edwin. Proudly manufacturing to the highest quality as standard.

Fashion

Edwin Jeans in motion

Edwin Japan can trace its roots back to the 1950s. However, it’s generally accepted the brand started in 1961. The name “EDWIN” comes from playing with the 5 letters of “DENIM” Reversing the DE to ED and then reversing the NIM to MIN and then flipping the M to make a W: EDWIN!

EDWIN International quick history:

“1970
In 1970 more American WORK WEAR clothes are being made. A very important model, the OVERALL becomes a trend.

1972
The STRONG JEANS are being made which encourage the HIPPIES. A new folk fashion is born with the PATCHWORK by EDWIN.

1980
The CHICAGO JEANS are on the market. There’s a big fuss about the CHICAGO campain that year. Also, the STONEWASH series reaches the market.

1982
EDWIN is now on the market officialy via the ELITE FASHION CHANNEL. The sales of the INTERNATIONAL BASIC SERIES, which are the improvement of the WORK WEAR stabilizes. This year the LONDON SLIMS make their debute in Japan, after request of the people who already had heard of the great success the LONDON SLIMS had abroad.

1985
USA EDWIN International is founded. Musicians like Kenny Rogins, Hewy Louis and Billy Joel, appreciate the quality and fit of EDWIN clothes by wearing them. EDWIN starts to attract the peoples attention without advertising campains.

1986
The production in IOWA, USA begins. This way, the first made in USA EDWIN hit the market. EDWIN merges with the second greatest jeans company in the USA, LEE. This was the result of the fact that the creator of jeans in America had the KNOW-HOW of EDWIN.

1992
The BAGGY JEANS and the WORKMAN JEANS which were made with retro DENIM in 1991, make great sales. The ROSS which achieves great sales in Europe hits the Japanese market. There’s a merger with FIORUCCI (casual brand in Italy) and a cooperation with CARHART (an american WORKWEAR company). Assorted EDWIN models are being produced.”

Fashion

Edwin Jeans supports One Percenters

Edwin Jeans supports One Percenters
Edwin Jeans is one of the main sponsors of the One Percenters. Their generous support will provide a comprehensive list of desperately needed equipment to schools in India.

Whats this all about? A Race across India in a superbly unsuitable 3 wheel Rickshaw. We will travel over 2000 miles from tropical south to Himalayan north in just 14 days.

The Machine? Indian manufactured, powered by 7 lame horses, this beast will reach 34 mph in perfect conditions- ie. downhill, unblemished tarmac, favourable wind- but this is India! Loud, uncomfortable, prone to breaking down and completely useless at protecting you. Perfect!

The Risks? Yes. There is no safety team, no back up mechanics, no assurances. Racers have been hit by buses, rolled their rickshaws, chased by men with sticks, and many end in hospital. No road signs, no rules, dodgy stomachs, and tigers.

Why? To raise heaps of cash for amazing charities! We, the One Percenters, pay for all our travel and costs. So EVERY single penny you donate goes directly to the charities.

Who? Dylan O’Shea & Simon Devine are the One Percenters

How to Donate? We are raising for three charities. £500 for Frank Water Projects who provide clean sustainable water in India another £500 for Mercy Corps who provide disater relief to places like Haiti. Please click on the Just Giving links to the right to donate to these important charities.

Our third and primary charity is Education For All -these guys (headed up by Si) rescue and recycle school equipment destined for landfill in the UK and arrange it to be sent to equip schools in developing countries.

BIG GIVERS so far are EDWIN Jeans – thanks for your support guys! Everyone should buy Edwin Jeans today – trust us they fit gooood! Edwin’s generosity will fund more than one container of equipment that will kit out a school of 500-700 pupils. Superb!

Fashion

Edwin Jeans – A Japanese Denim Legend!

Edwin Jeans - A Japanese Denim Legend! Edwin Jeans – A Japanese Denim Legend!

Every once in a while we like to highlight a fashion legend. Here’s a quick look at the legendary Edwin brand:

Japan 1947
K.K Tsunemi had a passion for Denim, inspiring him to import used Denim directly from the United States as no Denim was manufactured at the time in Japan.
1961 Mr Tsunemi created the first pair of Edwin Denim Jeans.
1963 Edwin had produced the the world’s heaviest Ringspun Denim Jean (16oz) reputed to stand by themselves in their rigid state, also featuring the famous Three Colour Rainbow listed Selvage, still used today.
1970’s Edwin were the first company in the world to develop ‘Old Wash’ designed to replicate denim having been worn for a long time, from its original rigid state traditionally designed for workwear purposes due to its durability.
1980’s Edwin invented the ‘Stone Washing’ process, which was a pivotal moment within the evolution of Denim manufacturing.
1990’s Edwin created the ‘New Vintage’ concept designed to hand replicate the subtle beauty of original vintage washes referenced from its own Denim archive collection pre-dating 1947.

Philosophy

Edwin is an authentic Japanese Denim Brand priding itself on innovation and craftsmanship, using exclusively developed fabrics and fabrication, unique technology old and new, hand wash processes and continued design progression.

Edwin’s primary mission is to produce the jeans which fit all people, who have dreams, make movements and build up new cultures.

EDWIN Japan
3-27-6 Higashi-Nippori
Arakawa-Ku Tokyo 116-8537
Japan

Fashion

Edwin jeans + Onitsuka Tiger

Edwin jeans + Onitsuka Tiger The Onitsuka Tiger x Edwin jeans are based on Edwinâ€™s authentic 503 jeans. While the menâ€™s jeans have a tiger embroidered on the coin pocket, the womenâ€™s jeans have a tiger face in the same place. On the back, both menâ€™s and womenâ€™s models have an Onitsuka Tiger label on the right pocket.

The leather label at the waist displays the Onitsuka Tiger and Edwin brand names, and the contour of a tiger face as well as the number 503 are embroidered in yellow thread. Both menâ€™s and womenâ€™s pairs are available in light and dark indigo.

From September 15, the jeans will be out in 11 Onitsuka Tiger stores in Japan, four Edwin direct stores, as well as the Onitsuka Tiger shop-in-shop at Hankyu Department store INGS in Osaka.

From early December, Onitsuka Tiger stores in Paris, London, Amsterdam, Zurich, Berlin, Sydney and a soon to open Hong Kong store will also be selling the jeans collection. In Japan, the jeans will retail at 19,950 yen (USD 175 or EUR 127).

Fashion

Edwin Jeans + Edwin Clothing = Japanese Originals

Edwin Jeans + Edwin Clothing = Japanese Originals For their high-end denim Edwin are using Japanese fabrics that are exclusively developed by Edwin. This season Edwin are strongly focused on real unwashed denim in different casts, completed by washing treatments which offer the best natural worn look.

After indigo blue, black will be the high spot color in the Edwin S/S 07 collection, from dark raw to very light grey. The Edwin female concept will be extended with a new regular style in order to give the best fit in the finest denim quality. As the demand was tremendous this style will now be available in theirÂ un-washed rainbow selvage and their new natural selvage. Edwin jeans are introducing a new super slim fit in the man and female line. This skinny look will be available in stretch denim and non-denim.

Fashion

Edwin Jeans Advertisers welcome a new star!

Edwin Jeans Advertisers welcome a new star! Edwin Jeans Advertisers and proud parents Angelina Jolie and Brad Pitt welcome new baby girl, Shiloh Nouvel Jolie-Pitt, who was born the night of May 27, 2006 in Namibia, Africa. The new parents, along with kids Maddox, 4, and Zahara, 1, have been staying at a luxury resort in Namibia since April, where their personal security team and Namibian police have shielded them from paparazzi. This all seems a touch sensationalistic but it goes with the Jolie and Pitt territory. No doubt Billy-Bob and Jennifer are chuffed!

Fashion

Edwin Jeans History or Edwin Jeans International???

Edwin Jeans History or Edwin Jeans International??? Edwin Japan can trace its roots back to the 1950s. However, it’s generally accepted the brandÂ started in 1961. The name “EDWIN” comes from playing with the 5 letters of “DENIM” Reversing the DE to ED and thenÂ reversing the NIM to MIN and then flipping the M to make a W: EDWIN!

EDWIN International quick history:Â

“1970
In 1970 more American WORK WEAR clothes are being made. A very important model, the OVERALL becomes a trend.

1972
The STRONG JEANS are being made which encourage the HIPPIES. A new folk fashion is born with the PATCHWORK by EDWIN.

1980
The CHICAGO JEANS are on the market. There’s a big fuss about the CHICAGO campain that year. Also, the STONEWASH series reaches the market.

Fashion

Angelina Jolie in new Edwin Jeans advert?

Angelina Jolie in new Edwin Jeans advert So Angelina Jolie is taking over from her reputed husband-to-be, Brad Pitt, and will appear in a new Edwin Jeans advert.Â According to America’s Us Weekly magazine Angelina Jolie was spotted filming the Edwin Jeans advert in California whilst her adopted son played with Brad Pitt nearby.

Brad Pitt was the face of Edwin jeans in Asia from 1996 to 1999 and helped the brand establish itself as a major denim force but he always refused to appear in American adverts for the aspiring premium denim brand. Perhaps Angelina is less coy about playing to her home audience? If the story’s true it’ll be a major coup for Edwin Jeans who are determine to snatch a sizeable slice of the American denim market.

Angelina Jolie, or Laura Croft, gracing the screens in a pair of tight Edwin’s is bound to attract much excitement and, indeed, sales. Smart move Edwin!

Fashion

Brad Pitt’s Edwin Jeans versus Levi Jeans

Brad Pitt's Edwin Jeans versus Levi Jeans The fashion rumor-mill is rumbling and if speculation is to be believed Edwin Jeans are ready to battle the might Levi’s for global denim domination. Edwin Jeans has something of a reputation of being the Levi Jeans of the East and has held a dominant position in the Japanese denim market for many years which a great many fashion commentators attribute to superior product quality and intelligent advertising based around the world’s sexy man, Brad Pitt.

Brad Pitt was the face of Edwin jeans in Asia from 1996 to 1999 and helped the brand establish itself as a major denim force. In the televised advertisements, Brad Pitt sings of the wonders of the Edwin Jeans 503, which he apparently mispronounces. Although Brad Pitt refuses to appear in American commercials, he appeared in a long list of Asian Edwin Jeans commercials. Edwin Jeans were reputedly very disappointed to lose their star celebrity back in 1999.Recently there’s been talk of Edwin Jeans expanding it’s reach across the pacific. The brand, it is rumored, believes its product is able to compete outside its long established regional territory and compete on the global stage. Edwin Jeans does have a historical base in Europe and although they are the leading jeans supplier in Japan with 800 employees with their headquarters in Tokyo which is still located in the same 1947 building, Edwin Jeans has been present in Europe since 1979 and built a new European office is in Basel, Switzerland in 2003. That said, they have never been able to “crack” Levi’s American market.

The highlight of the Edwin Jeans SS collection is their Natural Indigo Fabric, all developed and made in Japan. Their Natural Indigo is hand dyed, woven on the old narrow looms and also features the Edwin Rainbow Selvage. The Edwin Rainbow Selvage is a historic feature that has been on Edwin Fabrics since 1963. They are extending the male jeans offer with 4 styles and enlarging the finish offer to 12 finishes by style. The female collection covers 6 bottoms styles and also tops. The finishes will be focused on worn 2nd hand looks or unwashed denim, also on rainbow selvage.

So if Edwin Jeans are planning to bring the fight to Levi Jeans in their own backyard, the question on everyone’s lips is will they be able to persuade Brad Pitt to break his decision not to appear in American commercials. If they can persuade Brad Pitt then who knows maybe they will be able to apply a decisive blow to Levi’s — it wouldn’t be the first time a Japanese company floored its American opposition!