Earnest Sewn co-founders Scott Morrison and Eleanor Ylvisaker exited the company on Tuesday. Morrison was creative director and Ylvisaker was public relations director.
The line’s Designer and President, Scott Morrison, was born and raised in Palm Springs, California. Morrison spent his collegiate years attending the University of Washington (Seattle) while on an athletic scholarship for golf. Through golf, he developed an interest in the clothing industry, and after a brief stint playing professionally, he committed himself to learning the apparel business from the ground up.
In 1998, at age 26, Scott began developing a new idea for an American made denim collection that would compete with the likes of Diesel and Replay. His vision was realized in 1999 with the launch of Morrison’s new concept: Paper Denim & Cloth. Over the next four years at Paper Denim, Scott’s reputation in the industry grew. As co-founder and designer of Paper Denim & Cloth, he quickly established the growing operation as a preeminent denim brand.
After almost five years at one of the first American success stories in the premium denim market, Morrison decided to step out on his own. His new creation would be a dual-fold design concept called “Earnest Sewn” and “The Earnest Co.”. Both brands are built on his obsession for quality, uniqueness, and the innovative fusion of two diverse aesthetics.
The focal point of the new collections are an appreciation for denim’s Americana past coupled with the Japanese aesthetic system of Wabi-sabi, which contends that perfection is found in the imperfect. These two themes are represented throughout the collections and incorporated into Morrison’s classically understated designs and overt attention to detail. Earnest Sewn has already become a modern day testament to beauty, tradition, and the ever present influence of denim in our continually evolving world culture.
Eleanor Ylvisaker is a native New Yorker who started out her career in Early Childhood education. After two years working at a public New York kindergarten she decided to explore her dream of working in a creative environment by changing career paths and working for various fashion magazines. After three years experience at Hearst and Conde Nast, she left to do freelance styling work for editorial fashion shoots. Along the way, she met Scott Morrison, who offered her a full time position at Paper Denim & Cloth as the PR Director. In March 2004 Eleanor left Paper Denim & Cloth with Scott Morrison and Lori Jacobs to launch Earnest Sewn. Currently she heads up the PR department at the Earnest Sewn Meatpacking offices in New York City.
“Earnest Sewn, by definition, is a denim brand which pays homage to its Americana past and mixes, for perhaps the first time, traditional denim worktheyar with the ancient Japanese style aesthetic, Wabi-Sabi. Designed by Scott Morrison, formerly the designer/co-founder of Paper Denim & Cloth.
Focusing on each individual jean and the numerous amounts of processing, hand application, and refinishing techniques used to create an Earnest Sewn jean, they take things even further by intentionally incorporating imperfection and inconsistency into key design and sewing details. This is exhibited in irregularities such as stitch detailing, needlework, sewing construction, trims, thread variation, and our ever changing â€˜e & sâ€™ back pocket stitching.
Although several themes are referenced throughout the collection, the most significant reference is in Earnest Sewnâ€™s adoption of the Japanese aesthetic system of traditional beauty, Wabi-Sabi. At its core, Wabi-Sabi is the beauty of all things imperfect, impermanent and incomplete. The idea that perfection can be found in the imperfect is not a new thought, in fact itâ€™s thousands of years old, but when combined with distinctly American products such as jeans, worktheyar, and sportstheyar, the result is fresh and unexpected.
Those fortunate enough to find a pair of Earnest Sewn in their local retailer will have found a line of denim and denim related products that reflect an unprecedented commitment to quality and individual style. Theyâ€™ll also find an unwavering appreciation for denim and the fading mystique of American ingenuity and craftsmanship. Each piece of Earnest Sewn is handcrafted to perfection, the end result, an obvious byproduct of our obsession.
Tradition noted. History referenced. Homage paid.”
Helios House, BP’s eco-friendly gas station in Los Angeles, have kitted their petrol pump attendants out with Earnest Sewn jeans. BP label Helios House as “a green experiment at the pump.” and is set to lead the way into a more environmentally responsible future.
Earnest Sewn have clearly discerned the importance of environmentally and ethically responsible fashion and this is an intelligent move on their part. Earnest Sewn is a denim brand that sets itself apart by updating the American heritage lifestyle and offering a uncompromising collection of denim and denim related products that reflect an unprecedented commitment to quality and workmanship. Designed and launched by Scott Morrison, the Earnest Sewn design principle is literally translated as â€˜product sewn in earnestâ€™. In staying true to this ageing value system, we incorporate ingenuity, integrity, detail and authenticity in every item we make. The production of each garment is typically overseen by three people, and they monitor the garmentâ€™s progress from start to finish, at every stage: design, sourcing, cutting, manufacturing, dry processing, wet processing, trim, inspection, packaging and ultimately, shipping.