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Duck and Cover

Duck and Cover Jeans S/S 2010

Duck and Cover introduces a new range of denim outerwear for Spring/Summer 2010

Urban men’s lifestyle brand Duck and Cover introduces a new range of denim outerwear for Spring/Summer 2010 incorporating jeans, jackets and summer shorts.

Taking inspiration from catwalk trends and materials, the new styles will complement the current clothing range available offering the same style and attention to detail that Duck and Cover is renowned for. The Denim Supply collection from Duck and Cover, offers men 12 different fitting jeans silhouettes; Gold, Silver, Lead, Krypton, Carbon, Tornado, Propane, Butane, Oxygen, Sodium, Copper and Neon. These styles range from slim and low loose fits to regular, boot cut and straight leg, in a variety of washes and treatments including: double dye, raw, vintage, denim and distressed.

Also part of the exciting new denim collection is the Alpha jacket, a contemporary take on classic 70’s styling. The jacket comes in 2 colourways: distressed and raw denim. With shoulder lapels, a Nehru collar with front fastening detail, button down cuffs and 6 selectively placed front and side pockets, the Alpha jackets will certainly be the garment of choice for alpha males next season. In keeping with the Spring / Summer season, Duck and Cover has also introduced men’s denim shorts in a 70’s mid-wash with 5 pockets and twisted stitching to allow a more casual, looser fitting style for men. Prices start from £45 for the shorts up to £75 for their top end jeans and all items will be available in Duck and Cover stores nationwide including independents and concession.

Duck and Cover – flagship store in Birmingham

Duck and Cover - flagship store in Birmingham
London, October 2009: For Immediate Release: Urban fashion brand Duck and Cover is set to make a splash in Birmingham with the arrival of its first standalone retail outlet.

The flagship store, set in Birmingham’s Bullring, will be officially opened by TV’s favourite Soccer pundits: Tubes, Rocket, Chris and Baby Elvis from Soccer AM on Saturday 31st October.

Also on hand to announce the arrival of Duck and Cover into the city will be the brands’ specially converted Humber Pig personnel vehicle. The branded ex-military vehicle will be sited outside the Rotunda entrance just off of New Street to help direct customers to the new store and will be a key component of Duck and Cover’s overall guerrilla marketing strategy.

The flagship store is 1200 square feet over 1 floor and consists of a contemporary retail area incorporating a bunker theme which ties into the brands heritage image with the use of tiles and resin floor materials throughout the store.

Duck and Cover have have created a real life interpretation of the brands philosophy of understated British cool. In keeping with the brands ethos, the new Bullring store depicts an edgy urban theme and colour palette. Utilising this theme the AW09 collection will be displayed amongst cool prefabricated perimeters, suspended rails and furniture that has a clean yet industrial feel.

About Duck & Cover

Since it’s birth in 1996 Duck & Cover has worked to deliver a fashion brand that stands apart from the urban uniform. The inspiration for the name came from a 1950s government information film advising people of what to do in the event of a nuclear attack. The first range was casual with a sporty influence and by 1999 the collection had evolved into a distinctive denim collection. But the essential philosophy has remained. With an unflinching attention to detail, trend led approach and touches that are uniquely our own, the Duck and Cover ethos ensures that your individuality never needs to be compromised.
Duck and Cover is set to make a splash in Birmingham

Duck and Cover – British Country Heritage


London May 2009, For Immediate Release – Stand to attention with this Autumn Winter season’s military offering from urban lifestyle clothing brand Duck and Cover. Taking cornerstone influences from both the Cold War and industrial workwear styles, Duck and Cover fuses military detailing with the brand’s artisanal individuality template to create a highly wearable yet contemporary clothing collection for men. Key elements throughout the range are coated zips and velcro fastenings, diamond 3-layer quilting, multi pocket functionality, and welded / fused seam and applied detail. This attention to detail, coupled with a monochromatic industrial colour palette of black, dark grey and navy’s affords the wearer to build a stylish look with a nod to the brand’s British heritage.

Shirts, outerwear and denim are key silhouettes for this particular range. Fabrics are formed around waxed weather-proof coated cottons, lightweight performance jerseys and knits and directional plaid shirtings. Carefully placed electric highlights of neon citrus yellow, synthetic green, burnt orange and vivid pinks complete the overall mood, whilst the addition of specially coded graphics and digitalised branding details ensure the coming season has a futuristic look and feel. Marketing Manager for Duck and Cover Richard Whitbread says of the Autumn Winter range: “Duck and Cover strives to constantly be a leader in the marketplace with a passion for design and innovation. Our ever-present attention to detail, premium quality and trendy fashion led approach creates an ageless aesthetic with a modern Duck and Cover twist. Our products simply look good and feel great. It’s all about the fit, the feel and the attitude.”

Always highly contemporary and built around innovative detailing, Duck and Cover’s Autumn Winter offering this 2009 plays true to its military heritage whilst giving a strong sense of attitude to the wearer. Duck and Cover is stocked in more than 200 independents and House of Fraser stores across the UK and Ireland.