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DSquared2 Clothing Fall 2010 advertising campaign

DSquared2 Clothing Fall 2010 advertising campaign

Taking a page out of John Bartlett’s book, the DSquared2 Fall 2010 advertising campaigns revolved around nudity and the natural essence of fashion using living mannequins.

With the models represented as “mannequins in a store window”, the eroticism usually associated with nudity was expunged and thus the human body became the aseptic inspiration for Dean & Dan Caten.

Shot by Mert Alas & Marcus Piggot, the atmosphere in a modern anatomy lab was recreated. Cold and unyielding, the shots recalled a series of clinical experiments emphasized by the models being “imprisoned” in glass tanks that might as well be store windows.

The aggressive and inexpressive woman is colored almost monochromatically, balanced by an alternating palette of black and white; opposition, however, is represented by slips, latex gloves and shocking red lips.

Ultra skinny leather dresses clothe the DSQUARED2 woman, as she is wearing shoes and high “spinal” heels.

Cotton hockey shirts and dark jeans are worn by the DSQUARED2 man, though he sometimes he is seen as bare-chested. He is strong and severe, but is still imprisoned: a concept that synergizes the F/W 2010 DSQUARED2 theme, and is one that hints at Damien Hirst’s art style.

DSQUARED2 eyewear also strictly follows Dean & Dan Caten’s concept, showing big, severe, rigid and geometric shapes. Metal details and stylized squaring serve to emphasize their intensity.

Photo: Mert Alas & Marcus Piggot
Art Direction: Giovanni Bianco
Styling: Camilla Nickerson
Hair: Garren
Makeup: Charlotte Tilbury
Set design: Gerard Santos
Photos courtesy of DSquared2
DSquared Clothing

DSquared2 Twins host Launch My Line

DSquared2 Twins host Launch My LineBravo announced a new fashion competition series “Launch My Line.” Previously announced as “Celebrity Sew-Off” the show features twins Dean and Dan Caten of DSquared2 as hosts . Launch My Line is based on the premise of 10 established fashion designers paired with pop culture notables, who are highly regarded in their own field of expertise, but have always dreamed of having their own line.

Launch My Line will premiere on Bravo later this year. The brothers will host and judge competition between aspiring designers who dream of launching their own fashion label.

On their Sirius radio show, you get to see a completely different side of the DSquared2 twins: “We are doing radio because music is one of our soul inspirations. Music tells a story. It completes the 360 degree message that we are trying to convey when we do a show, especially with fashion shows. We cut the music for our shows, and we edit it in the studio. It’s a huge part of our life.”

Whether all this extra curricula froth will help or harm the DSquared2 brand only time will tell.