Denim Design Lab to produce custom jeans for presenters and nominees from the 2007 ESPY Awards.

Denim Design Lab recently participated in the ESPY Style Studio, an exclusive event in association with the 2007 ESPY Awards. The world’s best athletes, along with upcoming actors, actresses and “taste makers” came through the ESPY Style Suites held at the Mondrian Hotel in Los Angeles to partake in one-ofa- kind gifts and services.

Denim Design Lab “LE” books were on offer to the “A-List” talent, but what really got the crowd going was the one time opportunity to have a custom made pair of DDL Denim made to measure and finished to their taste. In a collaboration with Cone Denim of North Carolina, the Blue River Denim laundry and Blue Jade, Inc. from Los Angeles, Denim Design Lab utilized organic selvage denim as the raw canvas to create a truly premium pair of vintage inspired jeans.