Browsing Tag


Burberry sign across Manhattan

Burberry sign across ManhattanBurberry Chief Executive Angela Ahrendts and Burberry Creative Director Christopher Bailey hosted an event to celebrate the lighting of the Burberry sign across Manhattan.

Over 300 guests gathered to watch the fifty foot long Burberry logos on top of the new Burberry Americas Headquarters at 444 Madison Avenue being lit for the first time, including Expected guests include: ANGELA AHRENDTS, CHRISTOPHER BAILEY, ORLANDO BLOOM, CLAIRE DANES, HUGH DANCY, BLAKE LIVELY, PENN BADGLEY, ROSE MCGOWAN, CARLA GUGINO, MOLLY SIMS, HELENA CHRISTENSEN, JAMIE BURKE, TARA SUBKOFF, DEREK BLASKBERG, ALEXA CHUNG, LILY DONALDSON, KELLY KLEIN, DARREN ARONOFSKY, AMY SACCO, SEAN AVERY, BRENDAN SHANAHAN, NICO STAI, AARON YOROS, JUSTIN LONG all of whom wore Burberry.

Burberry sign across Manhattan

Music at the event was provided by British TV presenter Alexa Chung who played a DJ set as well as British band One Night Only who played a live set.

Canapés and drinks had a British theme.

The event coincided with today being declared Burberry Day in New York by the City’s Mayor Bloomberg.

Burberry also announced today that a $500,000 commitment to the Robin Hood Foundation to support public education and job training in New York City is being made by The Burberry Foundation.

Burberry sign across Manhattan

To further celebrate Burberry Day, 20% of all purchases which were made today in Burberry New York stores at 57th Street and Spring Street in SoHo will be donated to The Burberry Foundation.Burberry sign across Manhattan

Mayor Bloombery Declares Burberry Day!


London, 27 May 2009 – Burberry is pleased to announce that Thursday 28 May has been declared Burberry Day in New York City.

The proclamation, by New York City’s Mayor Bloomberg, is in honour of the continued investment and commitment Burberry makes to New York and the US and coincides with the official lighting of the Burberry logo on the rooftop of the new Burberry Americas headquarters at 444 Madison Avenue. The site at 444 Madison Avenue is one of only six grand fathered signage locations in New York.

The fifty foot long Burberry logos will be lit across the iconic Manhattan skyline for the first time this Thursday evening, during an event to celebrate the occasion being hosted by Burberry Chief Executive Angela Ahrendts and Burberry Creative Director Christopher Bailey for over 300 guests.

The new 68,000 square foot Burberry Americas headquarters at 444 Madison Avenue opened in April 2009 and mirror the 160,000 square foot Burberry global headquarters in London. Both headquarters, designed by Burberry Creative Director Christopher Bailey, capture the quintessential British values which Burberry represents and feature modern contemporary office space and cutting edge show rooms.

To further celebrate Burberry Day, 20% of all purchases made in Burberry New York stores at 57th Street and Spring Street in SoHo on the day will be donated to The Burberry Foundation.

The Burberry Foundation is committed to dedicating global resources to help young people realise their dreams and achieve their potential through the power of their creativity. The Burberry Foundation invests in select charities focused on supporting young people in the key cities in regions where the majority of Burberry employees live and work, and where they are able to participate in volunteer roles with Burberry Foundation charity partners on the ground.

Burberry currently has two stores in Manhattan and today announces plans to double this figure with two brand new 1600 square foot stores either side of the new Burberry Americas Headquarters at 444 Madison Avenue. The new stores will open at the end of October this year.

Agyness Deyn x Burberry


London, 1 May 2009 – Burberry will be dressing British supermodels Agyness Deyn and Twiggy at the Metropolitan Museum Of Art Costume Institute Gala in New York on Monday 4 May 2009.

The Gala marks the opening of “The Model as Muse: Embodying Fashion” exhibition, which explores 50 years of iconic fashions throughout the women whose faces, figures and attitudes shaped and personified them.

Twiggy and Agyness – two of the most iconic British supermodels who have shaped the look of fashion over the last 50 years – will be wearing custom one-off pieces by Burberry Creative Director, Christopher Bailey.

Burberry, which is headquartered in London and listed on the London Stock Exchange, was founded in 1856.

– British supermodel
– Twiggy became internationally known as the world’s first supermodel in the mid 1960’s
– Is known as the “Face of the 1960s”

– British supermodel
– Face of Burberry the Beat fragrance campaign
– Has been in over 4 Burberry advertising campaigns
– Co-hosted the Burberry the Beat for women fragrance launch in London with Christopher Bailey in 2007
– Named Model of the Year at the British Fashion Awards 2007
– Regularly features in Burberry Prorsum catwalk shows

WIN a bottle! Burberry, The Beat for Men

WIN a bottle! Burberry, The Beat for MenBurberry is offering Kitmeout Users the chance to win a bottle of their new fragrance Burberry, The Beat for Men. To WIN a bottle email your name and address to

Burberry The Beat for Men is the scent of an effortless British style, heavily influenced by music – the fragrance was inspired by a soundtrack of bands such as The Arctic Monkeys, Razorlight and Kings of Leon.

“We wanted to create a fragrance that expressed disheveled elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat man.”
Christopher Bailey

The campaign, shot by photographer David Sims, features a handful of some of Britain’s brightest new talent. Actor Alex Pettyfer, vocalist George Craig, musician and model Will Cameron, vocalist/ guitarist Kristian Walker and creative talent manager Jonny Epstein.

For more information click here

Burberry has now relocated

Burberry has now relocated
Further to the announcement of January 2007, Burberry has now relocated to its purpose designed head office operations at Horseferry House in Westminster, London as part of the Company’s ongoing expansion.

The new building, totalling 160,000 sq ft over eight floors, comprises cutting edge show rooms, modern contemporary office space together with the original architectural features of the 1930s building.

Angela Ahrendts, Chief Executive of Burberry said: “The move to our new Headquarters at Horseferry House for the first time allows all of our London employees to work together in one location. The cost and efficiency benefits were always planned, but the way our new space helps to unite the culture, improve communications and purify the brand are all added benefits.”

Burberry logo

Led by Creative Director, Christopher Bailey, the dynamic interior of the new building has been designed to mirror the quintessentially British values that Burberry represents.

Christopher Bailey, said: “I’m very proud of the building. It’s such an amazing beacon for our brand. This office became a bit of a labour of love for me and I feel incredibly privileged to have worked on this project with my amazing team. Horseferry House is so much more than a building. It’s very symbolic of the company – we have so much momentum and energy bubbling over right now and I wanted to unify the creativity and the dynamic attitude of all the employees that are driving this company forward.”

Burberry Check

Horseferry Road is situated in the heart of Westminster, home of the English and subsequently the British and United Kingdom Parliament since the 13th Century. Westminster Abbey and the Houses of Parliament are a short walk away.

The move is earnings neutral and is designed to increase head office efficiency through the bringing together of staff in one building.

Burberry, which is headquartered in London and listed on the London Stock Exchange, was founded in 1856. Burberry has now relocated

Burberry’s Christopher Bailey at Barneys


British actor Ed Westwick and Barneys hosted an event in honour of Burberry Creative Director Christopher Bailey at the Barneys store in New York tonight.

Over 200 guests attended the cocktail event on the men’s floor at Barneys, including Christopher Bailey, Ed Westwick, Mary Kate Olsen, Simon Doonan, Amy Sacco, Celerie Kemble, Tara Subkoff, Jamie Burke, Leigh Lezark, Max Minghella, Byrdie Bell, Dani Stahl, Lydia Fenet, Polly Delevinge, Maggie Bettz, Katie Lee Joel, Emma Snowdon Jones, Zanna Roberts and Derek Blasberg all of whom wore Burberry

Music on the evening was provided by DJ Nate Lowman.

The event also celebrated the arrival of the new Burberry Prorsum Spring Summer 2009 menswear collection in store. The collection references classic pieces from the Burberry archive and heritage in a modern, unstructured and effortless way.

Burberry is pleased to be celebrating its rich heritage in providing sartorial menswear and outerwear dating from the company’s foundation in 1856.

Burberry Men’s Bag Collection

Burberry Men's Bag CollectionBurberry is synonymous with quality, innovation and style and has a heritage in providing functional accessories with a unique British sensibility.

The Burberry men’s accessories collection was previewed during the Burberry Prorsum Spring Summer 2009 menswear catwalk show.

Bags featured on the catwalk include totes in cotton canvas and soft natural grain leather.

All bags contain functional fitted pockets for holding mobile phones, MP3 players and PDAs.

A key men’s group is the mega check group in over-dyed olive cotton canvas with weekend, cross-strap, messenger and portrait bags, which were inspired by the brand’s rich military heritage.

The colour palette for the collection includes tan, chocolate, stone, sand, bark and mushroom.

The bags in the Burberry Spring Summer accessories collection are hard-wearing, lightweight and unconstructed in shape, influenced by the relaxed familiar-feeling ready-to-wear pieces.

Prices start at 550GBP/1095USD

Menswear accessories collection also features shoes, small leather goods, belts and jewellery.

The Spring Summer 2009 men’s accessories collection will be available in Burberry stores worldwide and online at from December 2009.

Burberry New Check – S/S2009

Burberry New Check - S/S2009


The New Check has been really popular this season already gaining a following from the likes of Daniel Craig, Orlando Bloom, Dev Patel and Josh Hartnett to name a few.

Burberry Creative Director Christopher Bailey has developed a new Burberry check for men, inspired by the energy, attitude, modernity and masculinity of the new fragrance Burberry The Beat for Men.

Launched as part of the Burberry London Collection Spring 2009 menswear collection, the new check in black, charcoal and white features across accessories for women including bags, small leather goods, soft accessories and shoes as well as ready-to-wear pieces.

The new check also features as the lining in soft leather bags and small leather goods including laptop bags and cases, tote bags, billfold wallets and card holders.

A crinkle cashmere scarf in dark charcoal and black Burberry check is worn by British actor Alex Pettyfer in the new Beat for Men fragrance advertising campaign shot by British photographer David Sims.

Burberry New Check Scarf

Burberry Clothing A/W 2008/09

Burberry Clothing A/W 2008/09Shot in Kensington Gardens, one of the Royal Parks of London by Mario Testino.

The images capture British actor Sam Riley and British model Rosie Huntington Whiteley.

The mood of the Autumn/ Winter 2008/09 collection and shoot was inspired by the attitude, silhouette, colour, texture, nostalgia and poetry of the evocative paintings by British Northern artist L S Lowry.

New Burebrry Underwear Collection

New Burebrry Underwear CollectionBurberry are apparently considering a new underwear range according to designer Christopher Bailey. In a statement, Bailey said: “An new underwear range is something that we’ve played with… and we’ll possibly launch something. At the moment we’re not really talking about a launch date but it’s something that’s absolutely in the pipeline.”

Bailey said the brand’s accessory lines are “on fire… it’s going amazing, unbelievably well”, so expansion of the underwear line is a natural progression for the resurrected British brand.

Burberry the Transatlantic Kings?

Burberry the Transatlantic Kings? Burberry continues to woo its growing customer base in the USA with a runway show in Chicago. Surprisingly, this is Burberry’s first ever runway show across the pond. The show featured the Burberry Prorsum fall collection and was an undeniable winner with the audience.

“We could have easily doubled the (audience) size,” said Sarah Manley, Burberry senior vice president for global public relations and communications.

Burberry Clothes + Thomas Burberry Pants

Burberry Clothes + Thomas Burberry PantsThomas Burberry is an authentic British contemporary casualwear brand for people searching for modern classics with an edge. Timeless pieces focusing on quality, cut and a deep rooted heritage. This season’s collection showcases the brand’s rich heritage and continues its portfolio of modern, contemporary silhouettes. Outerwear returns to British casual classics, fabrications come in rugged heavy twills, raw edge wools, aged leathers and Prince of Wales checks. Trench and military detailing combine with faded paisley linings. For womenswear the emphasis on the Empire and natural waist is key through belts and rib hems. Colour loss is important and texture is created through stitch tension and thread weight. In knitwear and jersey, variation of fabric weights with oversized cables and textured lightweights. Woven tops maintain a casual feel through over-dyed oxfords, ginghams and checks. The leg silhouette continues to be skinny for both men and women in 5 pocket denim and military twill chinos. Slouchy pleated front pants and shorts for women in military pinstripe address the masculine trend. Wash and rumble treatments evolve the accessories line, rich patents, distressed leathers and over-dyed canvases add character and dimension. Tarnished hardware and chunky detailing continue to define the brand attitude.

Burberry Clothing & Accessories – A not so British Brand?

Burberry Clothing & Accessories - A not so British Brand?All appears rosie in Burberry’s checked garden, with sales figures the highest they have ever been in the brand’s history and accessories selling out before they even make it to the shop floor. That said, Welsh factory workers are not amongst those sharing the wealth. Workers at a threatened Burberry factory in south Wales on Thursday held a demonstration against its closure at the Welsh assembly. The Rhondda-based factory, which employs 309 people, is in consultation about closing at the end of the year and moving production abroad – wink wink.

Earlier this month, there were protests outside the designer’s store in London about the closure. Thursday’s lunchtime demonstration will be addressed by Rhondda politicians Chris Bryant MP and Leighton Andrews AM. Mervyn Burnett, senior organiser for the GMB union, said: “This is the next step in the GMB campaign to gather support from elected representatives and others to maintain Burberry production in south Wales .”

The factory in Treorchy makes polo shirts and production will go where costs are lower, possibly to Asia or South America . Burberry has said the factory is no longer “commercially viable”, but it would not abandon the UK. The union is asking the company to consider bringing new work to the Rhondda.

It says Burberry could make raincoats in Wales rather than increasing the amount of rainwear they make in Castleford, West Yorkshire . If the company was to make the extra 45,000 coats they plan to in Rhondda instead, the GMB says the company could save 220 of the 300 threatened jobs. The firm would need to move to a smaller site than its Treorchy base, but the union believes one could be found in the area, possibly with help from the assembly government. A Burberry spokeswoman said the company would look at all options, as the intention to close was “only a proposition”.


Burberry Clothes and Kate MossBurberry may have dumped Kate Moss over her alleged cocaine use but that’s like throwing a bucket of water over a blazing inferno. Burberry’s slide from the pinnacles of fashion goes much further back. It starts with marketing their products, mainly caps, scarves and knitwear, at non-traditional customers. Once Burberry became part of the hooligan sub-culture, traditional buyers left the fold and the consequent compound-effect was a downward turn is sales and credibility. Burberry cannot expect to use Kate Moss as the proverbial scape-goat. Burberry needs to look inwards and struggle with a rebirth of its whole marketing ethos!