New Burberry Despoke, from Chav to Depraved! Burberry now allows visitors to customise their trench coats with MINK linings and shearling collars. Burberry’s continued glorification of fur could be its next big headache as the brand migrates back to the bad old days of putting financial gain before its soul. Over the past decade we have reported on some of Burberry’s misadventures and then Angela Ahrendts came along and saved the great British brand. Now we fear she maybe taking them down road where fashion meets the blood of Smithfields!
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“Down the road, we’ll get into made-to-measure,” says Burberry’s chief executive, Angela Ahrendts. Burberry Bespoke is “the next evolution” for the brand and an indication of where the luxury sector is headed, she says. The customisation program will expand to include other products and options, she says.
“Honestly it makes no difference at all” how many custom coats Burberry sells, Ms. Ahrendts says. “It’s customer engagement. You want them to engage with the brand.”.
It’s starting to sound like the old Burberry Chav days when all that matters is sales at the expensive of the company’s soul.
Here’s one of our best sellers. Great Burberry Jacket well worth a butchers:
Burberry pull-over jacket Burberry mens navy, printed grey/white stripe, regular fit hooded jacket Half zip front, large flap pocket with hidden zip closure Hood with tie, additional sleeve pocket Adjustable toggle bottom, elasticated sleeve cuffs Classic beige check woven tab on side 97% polyamide, 3% polyurethane.
GET IT HERE
Perfect light weight summer jacket, this Burberry jacket is another one worth a butchers. Unusual colour too!
Burberry zip front jacket Burberry mens petrol, zipped front regular fit jacket Two-way zipped front closure, woven burberry tape inner panel Fleece lined, collar with classic beige check inner trim Semi-circular stitched panel with hidden zipped pockets Classic blue check woven tab on side Adjustable drawstring waist with curved extended back Elasticated sleeve cuffs 100% polyester with polyurethane finish.
Get an Eyeful here
Burberry’s expansion of their sportswear collection in Spring/Summer 2007 delivers the goods? This light weight reversible Burberry Jacket is offered on Amazon: Burberry mens beige, zipped front regular fit hooded jacket, Classic beige check, large chest pocket with zip closure, classic beige check woven tab Adjustable chord bottom, elasticated sleeve cuffs. Ideal for the Spring/Summer months. BUY HERE