During the course of New York Fashion Week, Ben Sherman’s Soho store set up an elaborate Shop Load of Shirts display outside their store that left shirts out in the open and ready for the taking. For the questionable people who decided to steal a shirt, Ben Sherman set up a camera to catch the action and stamped the insides of the stolen merchandise with Nicked! From Ben Sherman Soho New York NY Fashion Week September 2010, But You Are Forgiven, Just This Once.
Shortly after announcing the discontinuation of its footwear, Ben Sherman has announced it will remain in the category with a new licensing partner: London-based Hudson Shoes.
“Since deciding to cease our in-house footwear business, we have had strong interest from most of the key players in the footwear sector to take the Ben Sherman footwear license,” said Ben Sherman CEO Miles Gray in a statement. “However our clear preference has been to establish a partnership with Hudson, who we feel tick all the boxes in terms of footwear expertise and full understanding of the Ben Sherman brand and its potential, and we really look forward to working with the Hudson team.”
Marc Verona of Hudson said, “This is a fantastic opportunity for Hudson. I am really looking forward to the challenge of putting a new team together to reposition the Ben Sherman footwear brand with some iconic pieces.”
Reps from Ben Sherman said retailers will receive fall orders as planned. Hudson’s first collection with the brand will debut in January 2010.
Ben Sherman, the original British MOD brand, will no longer produce footwear.
A statement issued Friday said the company plans to leave the shoe, kids’ and youth sectors by the end of 2009 to concentrate on men’s and women’s apparel instead.
“Together with many other leading companies in the U.K. fashion sector, we are experiencing challenging trading conditions, which are exacerbated by the effect of the fall in sterling against the dollar,” Miles Gray, CEO of Ben Sherman Group Ltd., said in the statement.
“In 1963, Ben Sherman began producing his iconic shirts in Brighton, England. During the 70s, 80s and 90s the Ben Sherman button-down check shirt became the ultimate cultural icon through its adoration and adoption by Punk, Mod and Britpop movements. Today, Ben Sherman has evolved from its 60s shirt focus and now presents a complete lifestyle offering to the global market.
Ben Sherman’s Autumn 08 Global design theme takes inspiration from great British luxury, acknowledging the British tradition for attention to detail, premium design and quirkiness. And of course Ben Sherman gives everything its mod twist to make it contemporary and relevant.
‘The Getaway’ sees the Ben Sherman mod leaving the city. Mixing city sharpness with casual, we dress down the suit and mix tailoring with knitwear and smart shirts with track tops. ‘The Game’- indulging in great British elitist winter sports fishing and shooting with the attire to match. Waxed jackets, tartan influenced shirts, twill dogtooth porkpie hats, heavier knitwear and hunter wellies. ‘The Guestlist’ – up to the alpine resport for a party. Here dinner jackets are worn over shiny track tops, ski inspired light weight nylons over striped polos for the drive. Fine guage mod roll necks worn under double breasted melton coats for the walk from bar to bar.”
Great British icon, Ben Sherman and Gibson Guitar the world’s greatest guitar company,Â are working in association for summer 2007.Â
Both Ben Sherman and Gibson Guitar will collaborate to create money-can’t-buy rock experiences by creating bespoke Gibson guitars for iconic musicians plus staging secret gigs at various locations. Keep your eyes peeled for these events and report any news so we can all get a butchers.
Bestford Ltd., owner of the Evisu, is to take control of distribution in the USA and Canada. Ben Sherman had been responsible for Evisu’s distribution for the last five years. According to a statement released by Bestford, the two companies agreed to an early handover of distribution rights. Sherman’s contract was scheduled to expire at the end of this year.
“This is a tremendously exciting time for Evisu in the U.S. and Canada,” said Peter Caplowe, chief executive officer of Bestford. “Ben Sherman remains our worldwide footwear licensee and we look forward to further developing with Ben Sherman our footwear business in the U.S., Canada and other markets.” Bestford will take over in the autumn. “Over the past five years, we have worked very hard to establish Evisu as a credible player in the U.S. and Canada markets and we are happy to hand back the reins to Peter Caplowe and his team with Evisu in a very strong condition,” Paul McAdam, Sherman’s North American president, said in a statement.
Ben Sherman’s current campaign imagery includes a snapshot of Ben Sherman’s edgiest clothing portfolio ever. The imagery is shot to reflect the iconic TWO TONE look capturing the attitude and atmosphere of the SKA phenomenon that inspired the collections for S/S 2006.
Ben Sherman is also celebrating their unparalleled success in scooping 3 UK Fashion Export Awards in one year. Ben Sherman’s International success, primarily in the USA, is causing a stir and many brands are looking to copy the successful business template.
Ben Sherman is one of those truly rare brands that somehow manages to bridge the unbridgeable gap between youth-culture and middle age high-culture. Ben Sherman has the enviable quality of appealing to a full and varied spectrum of customers.
Ben Sherman goes right back to the 1950’s, but Ben Sherman really hit the fashion world in the 1960’s when the brand was albeit officially adopted by the MOD movement. The Ben Sherman brand continued to expand into the 1970’s, 80’s and 90’s. Today Ben Sherman is worn and respected the world over, not just by the brand’s original MOD followers but by skaters, hip-hop aficionados, city slickers, cabbies, footballers and celebrities. It appears that Ben Sherman unites people of amazingly diverse backgrounds, mindsetsÂ and viewpoints, which in a World of so much disharmony and polarisation is truly incredible!