Autumn 2011 brings a collection inspired by the Great British outdoorsmen of the 1950s, with particular reference to the challengers of the World Water Speed Records; a prestigious title that was intermittently but vehemently contested on Coniston Water by the more eccentrically epicurean gentlemen of the 1900s.
The collection draws upon the functional utility of the attire from this bygone era, the glory days of these courageous outdoorsmen.
Paying homage to the authentic fabrication of the era’s attire, the collection features premium British fabrics such as Harris Tweed and Millerain Waxed Canvas as well as a classic Oxford Shirt, proudly made in England.
“In 1963, Ben Sherman began producing his iconic shirts in Brighton, England. During the 70s, 80s and 90s the Ben Sherman button-down check shirt became the ultimate cultural icon through its adoration and adoption by Punk, Mod and Britpop movements. Today, Ben Sherman has evolved from its 60s shirt focus and now presents a complete lifestyle offering to the global market.
Ben Sherman’s Autumn 08 Global design theme takes inspiration from great British luxury, acknowledging the British tradition for attention to detail, premium design and quirkiness. And of course Ben Sherman gives everything its mod twist to make it contemporary and relevant.
‘The Getaway’ sees the Ben Sherman mod leaving the city. Mixing city sharpness with casual, we dress down the suit and mix tailoring with knitwear and smart shirts with track tops. ‘The Game’- indulging in great British elitist winter sports fishing and shooting with the attire to match. Waxed jackets, tartan influenced shirts, twill dogtooth porkpie hats, heavier knitwear and hunter wellies. ‘The Guestlist’ – up to the alpine resport for a party. Here dinner jackets are worn over shiny track tops, ski inspired light weight nylons over striped polos for the drive. Fine guage mod roll necks worn under double breasted melton coats for the walk from bar to bar.”
Great British icon, Ben Sherman and Gibson Guitar the world’s greatest guitar company,Â are working in association for summer 2007.Â
Both Ben Sherman and Gibson Guitar will collaborate to create money-can’t-buy rock experiences by creating bespoke Gibson guitars for iconic musicians plus staging secret gigs at various locations. Keep your eyes peeled for these events and report any news so we can all get a butchers.
Ben Sherman’s current campaign imagery includes a snapshot of Ben Sherman’s edgiest clothing portfolio ever. The imagery is shot to reflect the iconic TWO TONE look capturing the attitude and atmosphere of the SKA phenomenon that inspired the collections for S/S 2006.
Ben Sherman is also celebrating their unparalleled success in scooping 3 UK Fashion Export Awards in one year. Ben Sherman’s International success, primarily in the USA, is causing a stir and many brands are looking to copy the successful business template.