A|X Armani Exchange - Autumn 2010 denim flavours

A|X Armani Exchange has kitted out a retro ice cream van that will serve up cool gear, the latest A|X Autumn 2010 denim flavours and cool denim deals! A|X invites shoppers to grab the latest styles and “Cool Down for a Cause“– proceeds from the day will benefit the SurfRider Foundation and their efforts with he Gulf Oil Spill.

A|X Armani Exchange is accessible Armani, inspired by street-chic culture, fashionable dance music and everything that signifies freedom and personal style. Armani Exchange is the youthful label created by Italian designer and entrepreneur Giorgio Armani.

With Armani Exchange, Mr. Armani interprets his sensual and unique style to create a casual, yet sophisticated collection for the young, urban and sexy. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music.