Browsing Tag

adidas

adidas Launches adizero f50 Powered by miCoach

adidas unveils the intelligent football boot, the adizero f50 powered by miCoach. Soon to be made famous as the ground breaking ‘football boot with a brain’, the 2011 adizero f50 is bringing smart technology to the field of play. Football is faster than ever before and the need for speed has never been greater. miCoach turns the adizero f50 into the ultimate digital training tool by letting you track and upload performance data including speed, maximum speed, number of sprints, distance, distance at high intensity levels and time. The adizero f50 boot includes a cavity in the outsole unit which houses the revolutionary miCoach SPEED_CELL™, capturing 360° movement and measuring key performance metrics including speed, average speed (recorded every second), maximum speed (recorded every five seconds), number of sprints, distance, distance at high intensity levels, steps and stride rates. The on-board memory stores all your measurements during your game or training for up to seven hours and then wirelessly transmits the on pitch performance data to your tablet, PC or MAC. Available material includes stills of the boot, Lionel Messi, miCoach SPEED_CELL™, Sprintframe technology as well as beauty shots of the adizero f50 miCoach.

adidas ethical fashion – on the NOHARM mission

adidas Group’s Commitment to Zero Discharge of hazardous chemicals.

Looks like adidas are following NOHARM’s lead too by making a commitment to go ethical with their production techniques.

Since July 2011 Greenpeace International has been campaigning to drive change in our industry. They are calling for the zero discharge of all hazardous and persistent chemicals at all points in global supply chains: from the cotton fields, to the mills and dye houses that make the fabric and the garment production. In China alone, there are an estimated 50,000 textile mills and hundreds of chemicals suppliers. To put this in context, the adidas Group buys fabric from 10 key textile mills and dye houses in China. These materials suppliers follow some of the strictest standards in the industry.

Greenpeace has directed its campaign towards sporting goods companies in the belief that they can act as a catalyst for change for the whole industry. Why? Because sporting goods companies, such as the adidas Group, are already widely recognised for their leadership when it comes to environmental sustainability. The adidas Group has one of the most stringent restricted substances policies of any consumer goods company operating in the apparel sector. We have been working successfully on the reduction and progressive elimination of hazardous chemicals in our supply chain for more than 15 years.

Greenpeace’s Detox campaign has been characterised as a competition among brands. The simple truth, however, is that there can be no “winners” unless the industry acts together. With that objective in mind, the adidas Group has together with other brands been working tirelessly in recent weeks to bring the industry together in a forum to develop a roadmap that will address the “zero discharge” challenge that Greenpeace has posed. That forum is planned to be held at the end of September in Amsterdam.

Full Details

Fashion Football & Fashion

adidas Originals B-Sides – Jeremy Scott Forum Hi

More from the man, Scott! Well worth a butchers!

Unconventional, boundary-pushing designer Jeremy Scott is favoured by a stack of celebrities for his fearless creative vision. At first a collaboration with adidas Originals may have seemed as a pairing from the left-field to some. However, the ongoing partnership has proved a runaway success, with both sneakerheads and fashionistas alike embracing his direction in a range that involves all-over prints, wings and even teddy bears and pandas. Jeremy Scott is well known for his prints and the B-Sides version of his inimitable 2002 ‘Dollar Bill’ Forum Hi complements neatly with the designer’s name emblazoned over fabric in a medium khaki and dark brown colourway.

Fashion

adidas Originals 2010

adidas Originals 2010
The 2010 adidas Originals collection reflects what makes adidas Originals truly unique: a diverse mix of styles & stories, collaborations & creativity. From football lifestyle product to fine Japanese streetwear designed in Tokyo; street artist collaborations & customizable on-the-go product; refreshed classics or re-introduced vintage styles.

Fashion Football & Fashion

Adidas + Red Ball Movement.

Adidas + Red Ball Movement. With the purchase of a red mini ball you will be able to support the international humanitarian organization Right To Play.

The Red Ball, represented in Right To Playâ€™s logo, is the organizationâ€™s symbol and a symbol of the humanitarian potential of sport to promote health, development and peace. It also embodies Right To Playâ€™s values â€“ the best values of sport including cooperation, respect, inclusion, integrity and fair play.

How do they work?

Right To Play uses specially designed sport and play programs to teach life skills and health education to children in the most disadvantaged areas of the world. The global team of staff and volunteers who train Volunteer Local Coaches are the basis for a long-term and sustainable positive change through sport. The programs in place

1) teach HIV/AIDS prevention to children who are most at risk
2) foster rehabilitation and each conflict preventions and life skills to children affected by war
3) open up educational and leadership opportunities to girls
4) encourage the healthy physical, social, and emotional development of refugees and
5) bring joy, hope, and laughter to children in need

Right To Play has projects in over 20 countries in Africa, Asia and the Middle East.

The organization is supported by an international team of professional, Olympic and paralympic athletes from over 40 countries. Led by four-time Olympic Gold Medalist, and Right To Play President and CEO Johann Olav Koss, the team of Athlete Ambassadors include athletes such as Martina Hingis, Haile Gebrselassie, Frank Lampard and many more.

Together with adidas, you can help. Buy a mini red ball. Proceeds of your purchase plus additional funding will support Right To Playâ€™s projects and improve the life of children around the world.

When Children Play, The World Wins.

Fashion

Adicolor Sneakers by Adidas + Adicolor Customised Sneakers

Adicolor Trainers by Adidas - Adicolor Customised Sneakers Adidas reintroduce their original White Series adicolor footwear with a deafening advertising cry. The retro concept is clearly marketed to attract nostalgia and simultaneously appeal to a fresh young audience. Adidas use the words of Leonardo da Vinci to reintroduce the customisable White Series: “For those colours which you wish to be beautiful always first prepare a pure white background”.

In 1983, adidas introduced a totally original concept to the world of sportswear – adicolor. Specially created all-white footwear models were presented alongside weatherproof and quickdrying markers. They allowed every customer to produce their own unique pair of training shoes and provided a means of expression for individuality and personal style.

Today, adicolor returns in a sophisticated interpretation of the original concept. As well as the reintroduction of the original models, some of the most iconic and beloved pieces from the adidas archives are back, in all-white, with refined customisation tools.

From the White Series, a collection of classic adidas pieces has been carefully reworked for adicolor along with meticulous recreations of original adicolor shoes. To go with these much-loved models adidas proudly provides a set of premium customisation tools. With these accompaniments the customer can create their own one-off product and shoe their individual style.

The shoes were originally presented alongside a set of pens in six colors: red, blue, yellow, green, pink and black. In 2006 the same colors return to complete six distinctive palettes of products.

Fashion

Adicolor Trainers by Adidas – Adicolor Customised Sneakers

The shoes were originally presented alongside a set of pens in six colors: red, blue, yellow, green, pink and black. In 2006 the same colors return to complete six distinctive palettes of products.