Adidas reintroduce their original White Series adicolor footwear with a deafening advertising cry. The retro concept is clearly marketed to attract nostalgia and simultaneously appeal to a fresh young audience. Adidas use the words of Leonardo da Vinci to reintroduce the customisable White Series: “For those colours which you wish to be beautiful always first prepare a pure white background”.
In 1983, adidas introduced a totally original concept to the world of sportswear – adicolor. Specially created all-white footwear models were presented alongside weatherproof and quickdrying markers. They allowed every customer to produce their own unique pair of training shoes and provided a means of expression for individuality and personal style.
Today, adicolor returns in a sophisticated interpretation of the original concept. As well as the reintroduction of the original models, some of the most iconic and beloved pieces from the adidas archives are back, in all-white, with refined customisation tools.
From the White Series, a collection of classic adidas pieces has been carefully reworked for adicolor along with meticulous recreations of original adicolor shoes. To go with these much-loved models adidas proudly provides a set of premium customisation tools. With these accompaniments the customer can create their own one-off product and shoe their individual style.
The shoes were originally presented alongside a set of pens in six colors: red, blue, yellow, green, pink and black. In 2006 the same colors return to complete six distinctive palettes of products.