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55DSL x adidas Originals T-Shirts

55DSL x adidas Originals T-Shirts
If you thought 55DSL and adidas Originals were going to stop with just a limited edition sneaker, then you’ve grossly underestimated their desire for maximum collaboration. In addition to bringing you 15 years of awesomeness via the XV/55 limited edition sneaker, they are also introducing five super cool t-shirts with cutting edge graphics that will blow your mind!

As part of the Experience Enhancer Device project, each t-shirt represents one of the five themes of the project. And each graphic, drawing inspiration from graffiti, pop art and urban attitude, tells an irreverent and cheeky tale.

55DSL T Shirt – Magazine Series

55DSL Shirt - Magazine Series

Magazine Series is a unique limited edition tee project in collaboration with six highly acclaimed international magazines.

We give them the creative freedom to customize a 55DSL t-shirt by interpreting a cover of their magazine. Each t-shirt is produced in a limited number of a 1055 pieces worldwide and only available at authorized 55DSL dealers.


Berlin-based LODOWN MAGAZINE was founded in 1995. The magazine appears 5 times a year in an international circulation of 35,000 copies. LODOWN is known as a precursor of mainstream culture. It is pop, coloured, cool, coded, the future, fast, on time, with a multi-layered content, progressive, delivering key influences, and has a timeless quality.
Born in 1972 in Berlin, Thomas Marecki is the publisher and founder of the pop culture related magazine Lodown, which he art directs for over 12 years. Besides publishing and art directing, he has been contributing a number of graphic designs and individual artworks for many publications, products or companies. Having studied graphic design and philosophy, and having a strong affiliation toskateboarding and graffiti in his youth, his intention is not to stick on, but to keep the core of his “own” cultural background as a filter of his expression.


Celebrating its 10th Anniversary this April, NYLON magazine continues to be the reigning authority on fashion, music and beauty for legions of young men and women. With Marvin Scott Jarrett, NYLON’s Editor-in-Chief, at the helm, NYLON has long been recognized for its unique style, fresh editorial and groundbreaking photography and design through numerous awards and accolades. NYLON extends beyond the pages of the publication with a robust multimedia portfolio living across print, NYLON TV, online and events among others.
Jenny Mörtsell is a Swedish illustrator who currently resides in New York City. As a kid, she filled sketchbook after sketchbook with drawings of horses, boys and shoes. She went on to study illustration at Konstfack University of Arts, Crafts and Design in Stockholm, and now does work for magazine, fashion, and music clients such as NYLON Magazine.


WAD, a quarterly magazine about urban fashion and culture based in Paris and published in French and English, this year is celebrating its 10th birthday in style. Photographers Ilario_magali have been working together for eight years and for WAD for five, moving from still-life to portraits, but always remaining faithful to their trademark style of exaggerated reality.


Launched in 1985, SPIN has established itself as one of the most influential voices in music and culture. From the next big things to innovative icons, SPIN provides the most comprehensive coverage via Spin magazine,, Spin Earth and Spin Digital. With a guaranteed circulation of 450,000 readers, SPIN magazine, a monthly, currently reaches an audience of over 2 million.
Marcus Burrowes, Creative Director living in NYC, was born in Jamaica and raised in the Rasta faith and reggae culture. As a child he was drawn to the art on the album covers of his favourite reggae artists, which fired his creative passion and led him to experiment with art. He later moved from Kingston to California, and inspired by his changing environment, Marcus began painting. He attended the New York’s Parsons School of Design, where he nurtured his talent or illustration and design. Since then he has gained invaluable design experience through his work on advertisements, magazine layouts, album covers and numerous street wear collaborations.

VAPORS is the bible for a culture that is consumed by street fashion, skateboarding, art and graffiti, and the continued blurring of musical genres. Their editorial mission is to deliver content so fresh and hot that it defines the aspirations of their readers. Whether it be emerging street wear brands, new influences in skateboarding, supporting artists both established and up-and-coming, reviewing a broad range of musical genres (hip-hop, rock, reggae, etc.), VAPORS gets it first. We represent the interests of a normally skeptical audience with a very real and credible voice. In a world where mainstream media has become white noise to street culture, VAPORS gets its message across loud and clear.


MILK, the weekly publication debuted in 2001, has always been in the frontline of trends among the Chinese community worldwide. Milk is the combination of design and style, hoping to open up the diversities of choices for youth nowadays. Bringing in the latest and most exciting concepts and ideas, breaking boundaries and not following the entertaining herds in the magazine realm in Hong Kong.

Born in 1979 in Hong Kong, TK founded Silly Thing, a multi-media establishment in 2000. With its multiple practices which include magazine publishing (the weekly HK title, MILK; the HK monthly MILK X; the mainland China monthlies MILK CHINA and MILK X CHINA; and quarterlies CREAM and MILK B), fashion retail, animation and video production (Silly Thing Visuals), providing creative services to world renowned names like Nike, McDonald’s, A Bathing Ape & Undercover etc, Silly Thing has raised its profile to be one of the most influential establishments in the creative industry in Asia.

55DSL x adidas Originals XV/55 sneaker

55DSL x adidas Originals XV/55 sneaker55DSL, the younger lifestyle arm of Diesel will literally be hijacking 15 Diesel stores across the United States selling 15 their key pieces from the fall/winter 2009 collection men’s collection, the 55DSL x adidas Originals XV/55 sneaker, and their limited edition 10.55 t-shirts for 15 days only.

The 55DSL x adidas Originals XV/55 is the first ever shoe for 55DSL and will have its US debut at the Diesel store hijacking in all 15 locations. This limited edition sneaker combines the technical expertise of adidas Originals with the signature style and colors of 55DSL.

Also part of the heist are the 55DSL limited edition t-shirts entitled 10.55. The 10.55 collection is a unique collaboration in which five different world renowned graphic artists have total creative freedom to design exclusive limited edition t-shirts.

55DSL x Dim Mak x Ferrino Survival kit

55DSL x Dim Mak x Ferrino Survival kitBe a happy (and stylish!) camper this summer with the 55DSL x Dim Mak x Ferrino Survival kit. Created in collaboration with Los Angeles-based record label and lifestyle brand Dim Mak, and renowned Italian tent manufacturer Ferrino, this ultra cool tent will make camping feel like the ultimate inspirational experience.

With original packaging designed by Dim Mak’s own Turbokrapfen, the collaborative tent comes in a box along with a limited-edition 55DSL t-shirt and an exclusive Dim Mak compilation CD that will keep you rocking through this summer’s music festivals and beyond.

Founded by Steve Aoki, Dim Mak ( has expanded beyond an indie record label representing bands like Bloc Party and The Kills, to an integrated lifestyle brand dedicated to delivering cutting edge culture worldwide via music, fashion, radio, live events and the digital domain. In short, the perfect partner to push 55DSL into the music festival arena. Steve Aoki says about the collaboration: “Andrea and I have been planning on coming out with a collaboration for some time now and the tent was a great concept that was brought up at a dinner in Bassano del Grappa, hometown of 55DSL. Andrea is an innovative designer and I’m excited to work on this as well as other collabs in the future with 55DSL”. So how did this idea come about? “We were looking for a brand new idea,” says Andrea Rosso, creative director of 55DSL, “and we thought ‘what about a tent?’ Dim Mak and Ferrino were the perfect collaborative partners since they’re both on the cutting edge and know what it takes to create a product that appeals to hip young people. With this tent, we have created a place where cool campers can socialize and reconnect with friends and nature while enjoying great music at a festival. It’s something that will stick out in their minds as the place where the musical experience met the personal one.”

The decision to work with Ferrino was an easy one. Who better to team up with than a world-renowned Italian outdoor sports and mountaineering company that stands for excellent quality, brand image, innovation and history? After all, they remind us of 55DSL!

The tent project will be launched worldwide via the 55DSL press offices,, and will be at the centre of all in-store promotions and musical events this summer 2009 and will finally hit the stores in June 2009. It will soon be a must-have!

55DSL – The Fifth Dimension

55DSL - The Fifth Dimension55DSL Audience Design Contest: THE FIFTH DIMENSION @ the Cut&Paste Global Digital Design Tournament

Join the design community at the Cut&Paste Digital Design Tournament and enter this year’s Audience Design Contest (ADC) in 2D design, presented by 55DSL, to express your own creativity and challenge yourself to a rapid design round by creating your own interpretation of 55DSL’s FIFTH DIMENSION.

The global winner will be awarded with a complete 55DSL Spring/Summer 2009 collection outfit, and an expenses-paid trip to Cut&Paste’s first-ever Global Championship, taking place on June 20 in New York City, where the winner will be officially announced onstage!

The competition kicks off tonight in Hollywood @ the Avalon with Music by Stones Throw Records’ J.Rocc, Dam-Funk, & Jamie Strong

Go to for contest guidelines and details.

55DSL and Mitchy Bwoy

‘55DSL and Mitchy BwoyFollowing the success of their Notting Hill exhibition last August, 55DSL and Mitchy Bwoy have teamed up again to open a brand new exhibition space in London!

Starting this Saturday, December 6, the 55DSL Newburgh Street Flagship store will be playing host to the best artists that you don’t know about but may already appreciate. 55DSL is committed to using this space to celebrate the true originators of all the disciplines of visual arts and is available for artists of all levels and all types. For further information regarding the space, contact

And to kick things off, 55DSL proudly presents a collaboration between Rabodiga and Mitchy Bwoy with “Hell Hath No Fury”, an exhibition that will explore the basic themes surrounding trust, sexuality and innocence, where the artists will take turns at being the wolf and the little red riding hood… Will innocence prevail? Only you can decide!

The first day for the public to see this show is Saturday 6th of December – from 12pm – the artists will be in residence. The work from this show is available to buy, prices range up to £1500, and that’s not all: to accompany this show there are 55 limited edition prints, with the stunning image you see in the photo seen in the attached press release, all signed by the artists, at £95 each that only the first 20 will be able to buy at £55…just in time for Christmas!

55DSL Logo Remix Competition

‘55DSL Logo RemixThe 55DSL Logo Remix: New Online Contest Produced by Cut&Paste. Forward-thinking streetwear label partners with producer of fast-paced digital design tournament, challenging designers to remix the logo of a brand that loves life in the fast lane. October 22, 2008, NEW YORK – Cut&Paste, in partnership with 55DSL, is proud to announce the 55DSL Logo Remix. With the imminence of 55DSL’s 15th anniversary in 2009, the fashion label that first launched as a spinoff of Diesel and developed into a streetwear brand characterized by exuberant contradictions—thrill-seeking but laid-back, provocative but good-humored—is ready to celebrate the unique mix of attitude and aesthetics it has made all its own. To do so, 55DSL turns to the input of Cut&Paste’s own culturally diverse, design-savvy, and urban-centric global audience through the 55DSL Logo Remix contest. The challenge: to revamp the iconic 55DSL Shield logo, spinning it into a visual remix that reflects 55DSL’s culture and spirit.

Contestants will need to successfully reinterpret the Shield logo and represent 55DSL’s identity as an experimental, innovative brand. This will involve a balancing act of looking back at the label’s origins as well as forward to its future, considering the graphic design, urban culture, extreme sports, and music influences that have always been at the heart of the label’s fun-loving, nonconformist attitude. Submitted designs will be evaluated by a distinguished panel of eight international judges, ranging from acclaimed graffiti artist Emit to 55DSL’s creative director Andrea Rosso, who will select the top five submissions. A creative panel from 55DSL will then review the top logo designs and select their winner. The Grand Prize winner will receive a 1,055€ award and see his/her logo design produced by 55DSL on a T-shirt for its 2010 Spring/Summer collection.

During the contest period, all submitted designs will be showcased in a permanent online gallery on the Cut&Paste website for public viewing, commenting, and voting. The contestant whose design receives the most votes will be named the winner of the People’s Choice Prize and receive a special 55DSL goodie bag filled with items from 55DSL’s limited edition collections. Both the Grand Prize winner and the People’s Choice Prize winner will be featured in this gallery as part of Cut&Paste’s permanent collection of competitive work. The 55DSL Logo Remix is open to anyone 18 years or older, and there are no occupational restrictions for entering the contest. The contest is not open to residents of Cuba, Iran, Syria, Sudan, or Myanmar (Burma); detailed rules and restrictions are available on the contest site ( The entry period and online voting begin on October 22, 2008. All entries must be submitted no later than 11:59 p.m. PST on December 5, 2008. Online voting will remain open through December 12, 2008, concluding at 11:59 p.m. PST. Winners of the Grand Prize and People’s Choice Prize will be announced in January 2009. For further contest details and to enter, go to

55DSL x Complete Technique CoLab

‘55DSL x Complete Technique

Kitmeout readers invited to launch party!

6.30pm – 8.30pm

This month 55DSL will be launching a unique collaboration with a one of a kind jewelry line from the shores of Japan, Complete Technique.

The joint venture will feature an exclusive limited edition speaker pendant available solely at the 55DSL New York flagship store location at 281 Lafayette Street Soho, NYC. The speaker pendant made in resplendent black and gold precious metals is crafted with a beautiful Fifty Five DSL personalization. Each is serialized
and numbered from 1 to 55 and stamped bearing a hallmark of the flagship’s home city…NY!!

The creative director of Complete Technique, Osamu Koyama teamed up with 55DSL to design a limited edition piece that would compliment the recently launched 55DSL FW08 Collection. The graphic story in the Italian streetwear brand’s latest collection was inspired by hi-fidelity stereo equipment and has twisted references to the late 80’s. It’s a PERFECT FIT!!

When asked why he chose to collaborate with 55DSL, Koyama replied “Our concepts for this season were perfectly matched, so I really wanted to do some sort of collaboration with 55DSL. Also quality of goods and attention to detail is really important to me, and at 55DSL if you really look into the product you will find amazing detail….. Plus I like the way 55DSL clothing fits, I’m sure that I will wear it forever”.

Creative director of 55DSL Andrea Rosso, is equally enthusiastic about releasing this collaboration he says of the project “The first time I saw Osamu’s jewelry I really wasn’t able to choose!! All of the pieces are amazing and really in line with 55DSL. It’s a project that is exclusive to New York and that makes it very special, I would love to spread this kind of collaboration to other countries”.

Always a big supporter of up and coming talent, 55DSL decided to take the collaboration one step further by giving Koyama a platform to show his most exclusive custom pieces along with some hot favorites for a limited time in the 55DSL NY flagship store. Starting from $120 and reaching as far as $15,000 a piece, the jewelry elicits the same response in anybody who is lucky enough to see them, “Where the $#@! did you get that?…I want one!!

Be the envy of all your friends and be the first one in line at the NYC launch event on: FRIDAY OCTOBER 3RD, from 6:30-8.30pm at the 55DSL Store at 281 Lafayette St. b/w E. Houston and Prince. Open bar kindly provided by REDBULL (with vodka).

Music on the night provided by “FUTURE SHOCK” stars of the upcoming MTV movie directed by RANDALL STEVENS called “Made In Queens” – trust us…you haven’t seen (or heard) anything like this.

Not only that, all shoppers spending $55 or more during the 2 hour preview event will be entered into a raffle to win one of the 55 limited edition pendants!!!

55DSL is up to its usual tricks!

55DSL is up to its usual tricks! If you go down to the woods (Carnaby St) today, your sure of a big surprise (free art)

Launching on the Grazia magazine shopping evening where Carnaby Street goes wild and lets people collect special gifts, money off and even some type of drink/food depending on what the retailer is offering, 55DSL is up to its usual tricks!
Get to the store on the corner of Newburgh Street and you could be in for a freebie worth the walk.

Madcap Matt Sewell and gigantic Jonny Fu (A.K.A. Ron Jonzo, Ronzo) will be creating hand illustrated Christmas Cards so as well as taking home the latest from 55DSL you can have you own unique piece of artwork, a perfect gift  for friends and families, but to be honest they will be so good you might just want to send one to yourself.

Music will be provided by DJ NickName and shoppers will be re-fulled with a festive Jagermeister bar to help keep them in a suspended state of shopping hapiness. 55DSL also have some great surprises up their collective sleeves as well…. Really, you won’t be disappointed – *crosses heart and hopes to die*

Most people will know Matt as the artist renowend for  drawing an uber-cute world of animals and girls in pastel palettes and for the festive period 55DSL have comissioned a life size verson of his work of a polar bear, the 6ft creature will be camping outside the store complete with a head sized hole for shoppers to stick thier faces through and have thier photo taken as a real life piece of art and experience being hugged by a polar bear!

Join us for art, shopping, booze and music ( but not necessarily in that order).

Date: Thursday 29th November

Location: 55DSL store

Times: 6.00PM – 10.00PM