Back in 2005 there was a thread on the Kitmeout forum which proposed Stone Island R.I.P. Take a butchers at the thread here.
This was the period when Burberry was at the height of its chav fame, the days before the American from Indianapolis, Angela Ahrendts, pulled Burberry away from the brink.
History has proven the question over Stone Island’s longevity was inaccurate and that the fashion visionary Massimo Osti’s legacy was far greater than the pigeon hole people were trying to put Stone Island into. The brand has gone from strength to strength and deservedly so.