The new Meltin ’Pot jeans campaign/look book for the fall winter ‘13 season ahead is a pure celebration of the double-edged side of life. Taking the left instead of the right and seeing life from a different perspective. Meltin’ Pot make denim for real people who share the brand’s passion and who live life to the fullest- where life takes you!

The campaign and look book were shot in Florence by Italian photographers Flavio and Frank, in an off the  wall, bohemian location and play with this asymmetric style, featuring shots positioned at a irregular angles. The models used represent real life fans of Meltin’Pot and bring alive the energy of the brand and its perspective on life. The new collection will be in store from September in fine denim stores internationally.