Paradoxically, Cardigan is a town in Wales historically known for making jeans but those days are long gone, or have they? Here we go:

“In Hollywood, it’s hard to find a waiter who is not going to be an actor,” says David Hieatt, a clothing entrepreneur who plans to set up shop in the centuries-old town. “In Cardigan, it’s equally as hard to find someone who hasn’t made jeans.” Hieatt wants Cardigan’s craftspeople to make jeans again and hopes to get his venture off the ground soon.