Katharine Hamnett’s original CHOOSE LIFE t-shirt brought her worldwide fame. It was her biggest seller in the eighties and now it’s back and available in 100% organic cotton.
CHOOSE LIFE first appeared in a Buddhist exhibition that Lynne Franks, of Ab Fab fame, hosted. The CHOOSE LIFE t-shirt embodies an all-encompassing statement about ideal behaviour.
It’s not about the anti-abortion lobby. The US anti-abortion lobby attempted to appropriate CHOOSE LIFE. We are taking it back and promoting its real meaning. Ours is authentic and I believe in a woman’s right to choose.
I’m a big fan of Buddhism. To portray the message more clearly, I suggested writing it in huge letters on a t-shirt that could be plainly seen on a 35mm contact sheet.
CHOOSE LIFE was relevant then. CHOOSE LIFE is even more relevant now.
CHOOSE LIFE is a message forever.
CHOOSE LIFE over WAR
CHOOSE LIFE over DESERTS
CHOOSE LIFE over EXTINCTION
CHOOSE LIFE over everything you do