So are we really surprised to hear that BRIONI is shelfing its womenswear line. WWD report that Brioni’s manufacturing plant in Italy, which was dedicated to the production of the brand’s womenswear collections, will be shut down in September. There’s been a lot of talk on Kitmeout over the years regarding the need for brands to remain gender specific and grow from a single point of strength and not lose their identify in the all too common androgynous trap.