WE MAKE SUPER DENIM Summer 2012 collection “Supernoir” official video preview.

We MAKE SUPER DENIM is a young denim company born and raised in Torino, Italy, very few miles away from the city of Chieri where Blue jeans was first produced already in the 15th Century.

This is clearly what we are not: we are not a multi billionarie denim company run by executives and statistics and we are sure not part of any cheap soul-less chain raping every high-street in every European city out there.

We are a small independent company proud to design and manifacture our entire collection in northern Italy where we are based. We love what we do, every season we try to connect our collection to a SUPER-concept feeding our own true originality and true creativity.

Supernoir Denim