When adidas appointed leading fashion designer Stella McCartney as Creative Director for Team GB it was with the vision to produce an inspirational range of products that unites the nation. The collaboration brings together the sporting technology and innovation that only adidas can bring with the unique style and creative direction of Stella McCartney.
This limited edition lifestyle collection is inspired by Team GB athletes and by an array of Olympic Sports including Running, Sailing and Boxing. There is also a ‘Gold Story’ running through the collection with foil print appearing across tanks, tees, hoodies and accessories.
Stella McCartney also continues to design her own women’s performance range for adidas – adidas by Stella McCartney, a collaboration that is in its 5th year.