John Smedley unveils its best-kept secrets with the launch of Four Styles, Twenty Truths. A classic collection of knits that boast an enviable menu of unique attributes, which create the John Smedley British quality.
For over 225 years John Smedley has brought its leading British knitwear expertise and versatile silhouettes to stylish men and women around the world producing expertly made, lightweight, hand finished garments that seamlessly fuse heritage and technology to make ultra fine knits from natural minerals.
In an increasingly consumer savvy world, consumers look for product benefits before they buy. John Smedley re-release four iconic styles with a limited edition garment label, unveiling the brands Twenty Truths. The truths read as a tantalising menu of luxurious qualities including washed in local spring waters and hand finished in Britain, both unique to the John Smedley mills in Derbyshire.
These timeless styles provide long lasting luxury in the signature John Smedley tailored fits. Men’s knits include the ‘Bobby’ v-neck and the ‘Hunter’ crew-neck styles. For women the ‘Futura’ v-neck and ‘Trinity’ crew-neck embody refined elegance and superior comfort. Immaculately finished by hand, all styles are available in an extensive colour palette for the winter season.