HUGO Menswear Spring/Summer 2011

The HUGO brand presents innovative looks for men and women with a fresh, upbeat lifestyle. The 2011 Spring/Summer Collection again delivers on this promise and blends impeccable classic tailoring with imaginative details and edgy styling.

The focus is on clean, distilled lines and shapes that mesh to create an original, directional style for men and women.

The collection draws its energy from the interplay between formal and informal. The HUGO design concept pivots on the mixing and merging of these opposites; here casual elements meet classic tailoring. As a result, the HUGO look can be styled to fit the mood and the moment: dressed up one day, dressed down the next. Urban glamour and sportswear cool are in flux and no longer fixed poles.

The HUGO Collection for Spring/Summer 2011 was inspired by nature but a strong urban vibe is palpable throughout.

The collection highlights include laid-back two-button suits in cotton, most spectacularly in the new dip-dye variation, and the unconstructed double-breaster in soft, elegant cotton. The creative connection between leisurewear and formalwear is most pronounced in a cool suitcoat with a zipper that transforms it into a stand-up collar jacket.

Jackets and shirts pair with cotton or jersey trousers or shorts, sometimes with a dropped drawstring waist. Washed cotton trench coats, nylon rainbreakers and short leather jackets feature as top outerwear choices.

The palette for Spring/Summer 2011 spans shades of beige, sand, khaki, brown and gray, complemented by black and white. The key color blue appears in manifold variations ranging from monochrome to gradients.

The men’s accessories include weekenders, work bags and shoppers in leather, suede and canvas. A selection of shoes and high-top sneakers perfect the look. The season’s highlight is a lace-up in suede or smooth leather that echoes the collection’s color gradient theme.