“I am a massive fan of Keane’s music – I think music and fashion have a symbiotic relationship. When you start to combine music with fashion together it gives you an energy and an attitude . ”
Christopher Bailey, Burberry Chief Creative Officer

“I met Christopher Bailey a few years ago. He’s a big fan of Keane and I’m a big fan of what he does for Burberry so we hit it off. Christopher suggested that we should team up to create an incredible event combining music, new technology and fashion in one of the world’s most vibrant and exciting cities, Beijing. ”
Tom Chaplin, Lead Singer of Keane

Burberry Acoustic is an initiative which launched in June 2010 and celebrates the Burberry heritage of founding, developing and supporting emerging British talent
Burberry Acoustic collaborates with British artists across multiple Burberry experiences through the attitude and energy of music
All the artists are selected by Chief Creative Officer Christopher Bailey and filmed exclusively for Burberry

Internationally renowned British band with over 10 million record sales
Long time supporters of the brand
4 No.1 albums worldwide
Band members: Tom Chaplin, Tim Rice-Oxley, Richard Hughes, Jesse Quinn