Monthly Archives

March 2011


Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders – Wrangler’s earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people — a breed of heroes who embody Wrangler’s message: We Are Animals.

Puma HANON Dallas Official Launch Party

Puma x HANON VIP guests arrived at Callooh Callay EC2 for an exclusive whisky tasting prior to launch for the much awaited Dallas collaboration.

Guests were welcomed with a whisky based punch as they entered the venue through a Narnia type wardrobe door. The shoes were lit up in individual display cabinets accompanied by their argyle scarves. The much anticipated whisky casket shoe boxes were on display with etched whisky glasses and beer mats for guests to take away as a momento of the event in their Puma x HANON branded canvas bags. All were welcome to enjoy the VIP whisky tasting area to see the shoes frozen in ice on the bar top.

Sandblasted Jeans = Killer Jeans

Sandblasted Jeans = Killer Jeans/></p>
<p>‘Human Rights organisations say the practice kills thousands’</p>
<p>Clothing retailers today face accusations of bad practice as a new report claims garment workers making their jeans may be facing unacceptable health risks. The report uncovers that operators who blast sand at denim to create a distressed look are liable to contract a fatal lung disease. According to this research, tens of thousands of people working in the jeans industry are at risk of dying.</p>
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Jeans with the faded or worn out look achieved by sandblasting often retail for as much as 180% of the price of a normal denim. Yet the hidden cost is paid by sandblasting operators working in the countries such as Bangladesh, China, Mexico and Egypt, many of whom contract an acute form of the fatal lung disease silicosis due to fine silica particles gathering in the lung.

The report, released by workers’ rights group Labour Behind the Label, states that in Turkey alone, 47 former sandblasting operators are known to have died as a result of work related silicosis before the practice was banned by the government in April 2009. Doctors suspect that as many as 5,000 Turkish workers may be suffering from unreported instances of the disease as a direct result of this killer fashion trend.

Abdulhalim Demir, a former Turkish Sandblasting worker and father of 3 said: “All the workers who worked in this profession are sick now… My illness has progressed to 46 percent of my lungs. I can’t do physical work, I can’t run or climb. If I catch a cold, it is very dangerous for me. I am short of breath all the time and I can’t talk. In many cases I have to go to hospital for a month and get direct oxygen.”

“The trend for Killer Jeans must be phased out by companies and rejected by consumers” said Sam Maher, the report’s author. “Companies such as Asda George and River Island who are failing to engage have no excuse when the lives of thousands of workers are at risk.”

“Still, actions taken by companies alone will not be enough to cover the entire sector. We encourage governments to look into a possible importation ban for these jeans”, added Ms Maher.

Dr. Yesim Yasin of the Turkish Solidarity Committee seeking compensation for workers effected by the practice made further comment: “We also want these brands to take up responsibility for the damage done, and ensure that proper medical care and compensations are given to the victims of jeans sandblasting.”

Jeans brand Levi-Strauss and fashion giant Hennes & Mauritz (H&M), among others have made public statements in the last six months announcing that they will stop selling sandblasted jeans.

Labour Behind the Label are today joining an international call to demand that all jeans brands stop selling sandblasted products with immediate effect, and take responsibility for workers already affected by performing medical checks and providing compensation for affected workers. Consumers are also encouraged to tell their favourite brands they won’t accept the practice of selling killer jeans.

Hans Ubbink goes global

Hans Ubbink designs contemporary clothing with a twist, and while the Netherlands is very dear to Hans. Ubbink has something to add on a global level. iFly Magazine followed Hans for a day and discovered his unique world. Watch the video!

Vogue Italia against anorexia petition

Vogue Italia against anorexia petition

Vogue Italia have launched a campaign against blogs and social networking sites which promote anorexia.

The magazine is giving readers the chance to get involved and support the campaign by signing a petition on their website.

The publication has teamed up with Association for Eating Disorders to fight against the growing number of online secret diaries that list details and instructions on how to lose weight and develop anorexia. These include interactive applications, which count calories, encouraging pictures of extremely thin style icons, and unnaturally quick weight loss measures.

To show support click here.

CFDA Fashion Award Nominees Set

CFDA Fashion Award Nominees Set

CFDA Fashion Award Nominees Set

The Council of Fashion Designers of America has chosen its 2011 CFDA Fashion Awards nominees and honorees.

Alexander Wang, Jack McCollough and Lazaro Hernandez of Proenza Schouler and Marc Jacobs will be competing for this year’s Womenswear Designer of the Year award. This year’s nominees for Menswear Designer of the Year will be decided between Michael Bastian, Patrik Ervell and Simon Spurr. The Accessory Designer of the Year nominees are Reed Krakoff, Alexander Wang and McCollough and Hernandez of Proenza Schouler.

Nominees for the Swarovski Award for up-and-coming talent are Joseph Altuzarra, Ashley and Mary-Kate Olsen and Prabal Gurung for women’s wear; Alexander Wang, Philip Lim and Robert Geller for men’s wear, and Alejandro Ingelmo, Eddie Borgo, Jason Wu and Pamela Love for accessories.

This will mark the 10th year that Swarovski is underwriting the awards gala, which will take place on Monday, June 6 at Lincoln Center’s Alice Tully Hall.

As in previous years, the night will also be an occasion for the CFDA to hand out several special awards. Marc Jacobs will receive this year’s Geoffrey Beene Lifetime Achievement Award.

Lady Gaga is being recognized with the Fashion Icon Award, while Phoebe Philo for Celine will take home the International Award. Meanwhile, the Eugenia Sheppard Award will go to Hilary Alexander of London’s Daily Telegraph, while Hal Rubenstein of InStyle is being honored with the Eleanor Lambert Award. This year’s CFDA Board of Directors’ Special Tribute Award will be given to Arthur Elgort in recognition of his impact on fashion and photography.

The nominees and honorees were announced at CFDA president Diane von Furstenberg’s studio.

Yohji Yamamoto – This Is My Dream

Yohji Yamamoto – This Is My Dream

YOHJI YAMAMOTO Designer Profile.

1966 Graduated from Keio University, Tokyo
1969 Received two leading fashion awards, the So-en Award and the Endo Award
1969 Graduated from Bunka Fashion College, Tokyo
1977 Presented the first collection in Tokyo
1981 Presented the first collection in Paris
1982 Presented first collection in New York
Received the 26th Fashion Editors Club (FEC) Award, Tokyo
1984 Presented the first menswear collection in Paris
1986 Received the 4th Mainichi Fashion Award, Tokyo
1989 Wim Wenders’ film portrait of Yohji Yamamoto “Notebook on Cities and Clothes”
1990 Designed costumes for the Opera de Lyon production of Puccini’s “Madame Butterfly”
1991 Received the 35th Fashion Editors Club (FEC) Award, Tokyo
1993 Designed costumes for the Wagner Opera “Tristan and Isolde” in Bayreuth
1994 Received the “Chevalier de L’Ordre des Arts et des Lettres”
from the French Minister of Culture
Received the 12th Mainichi Fashion Award, Tokyo
Designed costumes for the Kanagawa Art Festival Opera “Susanoo”
1996 Presented the first perfume “YOHJI”
1997 Received the 40th Fashion Editors Club (FEC) Designer’s Award, Tokyo
Received the Night of Stars Award from Fashion Group, New York
1998 Received the Award “Arte e Moda” given by Pitti Immagine, Florence
1999 Received the 18th Annual Council of Fashion Designers of America (CFDA)
Awards’ “International Award”, New York
Designed costumes for Ryuichi Sakamoto’s Opera “LIFE”
1999 Designed costumes for Takeshi Kitano’s film “BROTHER”
2002 “TALKING TO MYSELF” by Yohji Yamamoto published
Appointed as creative director for Y-3, Sports Style Division of adidas
Presented the first collection of Y’s in Paris
“Received Bronze medal of the “Die schönten deutschen Bücher 2002”
(The most beautiful books in the world 2002), Leipzig Book Fair for “”TALKING TO MYSELF”
Exhibited ?May I help you? at Maison Européenne de la Photographie in Paris
Designed costumes for Takeshi Kitano’s film “Dolls”
2003 Exhibited “Yohji Yamamoto : May I help you” at Hara Museum of Contemporary Art in Tokyo
Supervised costume for Takeshi Kitano’s film “Zatoichi”
2004 Received the Medal with Purple Ribbon from the Government of Japan
2005 Received the rank of Officer in the National Order of Merit from the French president
Exhibited “CORRESPONDENCES : YOHJI YAMAMOTO” at the Modern Art Gallery of
the Palazzo Pitti (Firenze,Italy)
Exhibited “Yohji Yamamoto: Juste des vêtements” at the Musée de la Mode et du Textile (Paris, France)
Launch of the A magazine curated by Yohji Yamamoto
Designed costumes for Takeshi Kitano’s film “TAKESHIS’ ”
2006 Exhibited “Yohji Yamamoto-Dream Shop” at the Mode Museum (Antwerp, Belgium)
Received Honorary Royal Designer for Industry from Royal Society of Arts
2008 Received Honorary Doctor from University of the Arts London
2010 Presented Yohji Yamamoto (Homme) collection “YOHJI YAMAMOTO THE MEN 4.1 2010 TOKYO”
first time after 19 years
2011 “MY DEAR BOMB” by Yohji Yamamoto published




On March 12th, during the Oktagon competition at Milan’s Palasharp, Stone Island has entered the ring for the first time with our Giorgio Petrosyan, K1 World Champion 2009 and 2010.

His match against Brazilian champion Alexander Cosmo was the highlight moment of the international K1 session, and a tough one.
Cosmo, a big player in this discipline, belongs to a higher weight category than Giorgio (indeed he had to lose several kilograms to challenge our champion) and is at least 10 centimetres higher than him.

Knowing this, great was our emotion in seeing Giorgio win, at least as much as the tension throughout the fight. We hope to share with you at least part of these emotions through this video. Kudos to Giorgio!

Stronghold Denim Co. Presents: Finding America

Stronghold was the first denim company in Los Angeles, California, when it opened for business in 1895. It closed in 1949 only to reopen under the ownership of Michael Paradise and Michael Cassel in 2004. They vowed to retain every bit of the authenticity of the original company, both in its vintage quality and its production techniques. The 14 ounce denim is shuttle-loomed in Japan, where American’s sent their old denim looms after the war. Stronghold’s weavers use organic cotton and organic indigo. The bolts of denim are then cut, sewn, and finished in Venice, California.

Plant-based indigo dye has been around for centuries. Traces of its are hue found on Persian rugs dating as far back as the 5th century B.C., but due to its expense fell out of use in denim work wear in the 1960s. The rare, deep purplish blue color so closely associated with denim was replaced by sulfur dye, which doesn’t retain its richness quite like indigo. The organic dye used on the shop aprons does not fade, even after several washes.

Georgia May Jagger on her jeans style!

Georgia May Jagger on her jeans style!

Georgia May Jagger has just launched a collection of jeans with Hudson and to celebrate, a stampede of eager shoppers arrived at Selfridges to meet the lady herself. While there, Grazia took the opportunity to grill GMJ on all things denim, and find out what she steals from her mum’s — and dad’s! — wardrobe.

Burberry’s Christopher Bailey at Oxford Uni


Christopher Bailey, Burberry Chief Creative Officer, spoke at the Oxford Union last night, one of Britain’s oldest and most prestigious debating societies.

Having gained a worldwide reputation for its debates, the Oxford Union has a long history of hosting international figures such as Albert Einstein, Winston Churchill and former US Presidents Richard Nixon and Ronald Reagan.

In conversation with an audience of 450 students, Christopher shared personal and professional experiences from his upbringing in Yorkshire to his career at Burberry, where he joined 10 years ago.

In his role as Chief Creative Officer of Burberry, Christopher Bailey is responsible for the design of all Burberry collections and products, as well as all advertising, corporate art direction, architectural design, multi-media content and overall brand image for Burberry.

Wrangler Jeans – We Are Animals series

Wrangler presents ‘Stunt’, the most action-packed, adrenaline-fuelled campaign yet in its exhilarating We Are Animals series.

‘Stunt’ features real life Hollywood stunt people performing truly fearsome stunts. The danger, the explosions and the sheer daredevilry are captured in stunning images by the outstanding US-based photographer Cass Bird, and crew.

Shot on the ‘New York’ streets of the legendary Paramount Studios in Los Angeles (a set used by Indiana Jones, Spiderman and The Godfather), the ‘Stunt’ campaign pushes Wrangler’s thrill-loving brand persona to the max, and tests the limits of what is possible in advertising.

The extraordinary images will launch across style magazines and European billboards in March 2011.

Burberry Bags, Totes and Messanger Bags SS11

Burberry Bags, Totes and Messanger Bags SS11

Burberry SS11 runway sprayed leather tote and messenger bags. All of the bags are hand sprayed at the edges to create a rich dégradé effect. The leather has been chrome tanned, treated with vegetable oils then tumbled to soften the surface.

The tote bags are available in black, sage, and tan, and are valued at $1,695.00.

Some other features of the tote bags include:

• Two flat handles and one short detachable crossbody strap with twisted dog clip buckle attachments
• Strap and clasp closure over open top
• One interior pouch which features one zip pocket and two patch pockets
• Burberry Prorsum inscription embossed in the leather on the front

The sage messenger bag is available in sage and valued at $1,495.00.

Other features of the messenger bag include:

• One fine leather strap is belted around the top of the bag and enriched with press studs
• One detachable crossbody strap with twisted dog clip buckle attachments
• All the buckles are made of a matt polished brass with an authentic vintage finish
• Open top, one interior pouch is riveted to the sides of the bag and features one zip pocket and two patch pockets
• Burberry Prorsum inscription heated in the leather on the front

Burberry Brown Bag

Acronym SS-11 – Lightest Fastest Deffest Baddest | Short Film

An ACRONYM® 10000 Bullet Production in association with G.O.G.O. Film

Shot, edited, and directed by KEN-TONIO YAMAMOTO


Music and sound design by KEN-TONIO YAMAMOTO
Post production and environment design by KEN-TONIO YAMAMOTO
Typography and graphics by LILY LIN
Additonal graphics by HASSAN, ZEICHENWEG, NESM, ACRONYM®
More chi and production assistance by KENSUKE KOIKE

Light and fast fabric technologies by
3rdArm and setpacks designed and developed with
Apparel and systems design by ACRONYM® DE/NY
Apparel manufacturing by ACRONYM® CZ



The camouflage concept carried to its extremes. This is what the Ghost Pieces presented today stand for. As if they had been dipped into a tin of paint, everything in these jackets — including the badge with the Compass Rose in a special mono-colour version — is uniformed to one of the two absolute colours: either all white or all black. We will get back on this topic.

Kitsuné Clothing Spring/Summer 11 collection

Kitsuné Clothing Spring/Summer 11 collection

The new Kitsuné Spring/Summer 11 collection is inspired by Michelangelo Antonioni’s 1975 film “The Passenger”: the effortless elegance of Jack Nicholson’s character – his jeep stuck in the desert, checked shirt tied around his waist and a tiny hat to protect him from the blistering sun, alongside the wonderful frivolity and superficiality of Maria Schneider’s character.



Band of Outsiders was formed in January 2004 in Los Angeles, California by Scott Sternberg. The core collection of re-interpreted American menswear classics sells in over 65 boutiques around the world. Boy by Band of Outsiders is the first in an ever-growing series of micro brands from Band of Outsiders. Launched in July 2007, Boy takes its cues from traditional men’s tailoring and fabrics, offering a full collection of button-down shirts, shrunken blazers, waistcoats, overcoats, sweaters, and trousers, all re-examined and re-invented for women. Like its brother-brand, each of Boy’s tailored pieces are hand-made by the craftspeople at Martin Greenfield Clothiers, a 100 year-old tailoring factory in Brooklyn, New York. Infusing this type of craftsmanship and tradition into women swear is a key tenant the Boy concept.

Tali Lennox and Tara Ferry – Burberry 2011 campaign

Tali Lennox and Tara Ferry - Burberry 2011 campaign

Burberry reveals Tali Lennox and Tara Ferry as March couple in Spring Summer 2011 ad campaign

“We wanted to create a dynamic campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl. We shot the campaign on Brighton beach to celebrate the great British outdoors and our history of supporting emerging talent and to bring to life the emotion behind protection from the elements.’’
Christopher Bailey, Burberry Chief Creative Officer

Burberry announces new cast members for March, Tali Lennox and Tara Ferry as part of its dynamic ad campaign for Spring Summer 2011, where new British cast members are revealed each month.

Shot on Brighton Beach by Mario Testino, British models Tali Lennox and Tara Ferry will feature across print and online media for the month of March.

Launched with January couple British models Cara Delevingne and Jacob Young and featuring British models Jourdan Dunn and Sacha M’Baye in February, the campaign reinforces the brand’s synergy with British landscapes, weather and emerging talent.

The campaign showcases the high impact global monthly flow of new Burberry product and accompanying innovative content, used seamlessly and consistently across all of the brand’s online, offline and in store touch points.

The campaign shows the full breadth of the Burberry offering – Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, all of which can be explored on with multi-faceted content experiences.

Tali Lennox

Griffin Clothes Collection 2011 – The Spray Paint Effect

Griffin Clothes Collection 2011 - The Spray Paint Effect

New for the Spring/Summer 11 Griffin Collection we been working closely with our Italian dye factory to create a spray-paint technique which could feature across a limited edition range of garments. The hand applied technique is applied after the garment has been manufactured, placed on an industrial mannequin – the dye affect is then applied across the entire garment, this means the dye can only reach the areas immediately exposed leaving the underneath of pockets and inside of cuffs completely untouched. This hand-applied technique ensures each garment is completely unique and gives a worn, plastic finish to the Italian cotton fabrics. We have produced just 50 Limited Edition pieces of each style, there are four styles available including the Imber Jacket, the Flying Pant, the Archback Trouser and Short.

Meltin’ Pot Jeans & Clothes 2011

Meltin’ Pot Jeans & Clothes 2011

To celebrate the new look Meltin’Pot E commerce shop and a new year in which Meltin’Pot is going to say goodbye to the past and a big HELLO to the future, Meltin’ Pot presents STYLE ME UP. Style Me Up embraces the individual and international creative talent of 12 different bloggers/stylists, creating a 12 month calendar of unique and culturally diverse Meltin’Pot looks, together with hot styling tips for the seasons ahead.

10 TokyoDandy styling tips for the season.

1) Turn up collars, roll up sleeves – fit your clothes to your body.
2) Chromophobia is the fear of bright colors – this is unacceptable -embrace color! Even just a little with a bright tie or pair of socks, or if you’re really daring your hair.
3) Cut off jean legs in Summer for the comfiest pair of shorts…..
4) Then wear your favorite shorts all-year round over a pair of leggings.
5) Beg, borrow and steal clothes and jewelry from friends – sharing is caring and everything looks different on each individual.
6) Japanese street fashion is popular because of the amount of mixing and matching it involves, with just a little imagination you can get so much more out of your wardrobe.
7) Wash your hair. The 90’s maybe having a revival but some things from the grunge era are best left in the past.
8 ) Studs are here to stay but be inventive, search out flat studs and shapes other than the traditional spike shape.
9) Don’t follow trends when it comes to jeans, it’s essential you wear the style that is right for your body.
10) Ignore all above the above. Style tips are like fad diets, there are no quick fixes and if you thin about it you know what’s good for you.

For more information and visuals or details on the forthcoming Style Me Up participants please contact:
Beverley Luckings // e- // T- +39 335 718 7093

Meltin' Pot Jeans

Nil Denim Jeans – Nil Standard Denim is Born

Nil Denim Jeans - Nil Standard Denim is Born

Nil Denim :
Born : 01 02 2011
Product : Standard Unbranded Artisinal Denim.
Founder: Jeansmaker Mr. Phil Goss
Label Philosophy : ”It goes without saying”
Models : two fundamental denim stock models : #0-1 (48 fit) & #0-2 ( 64 fit )
Mission: benchmark indigo product available at a competitive retail price point.
Motto: ”Nothing Is Better”

Nil says : ”Build-quality is the yardstick to gauge good denim & know-how is the only tool of this trade.
The measure of success attained by Nil product is simply contained in the appreciation of honest-to-goodness,
high standard,regulation denim, sold with absolutely no branding distractions at affordable prices.

Nil Jeans


10.DEEP SPRING 2011 PREVIEW from 10 Deep on Vimeo.

A quick preview look behind the scenes of the shoot for our Spring 2011 10.Deep lookbook.

Driven by the same personal strength and energy that bore hip hop, skate, punk and graffiti subcultures, 10.Deep, a cornerstone street wear brand for over fifteen years, communicates the bold power of individuality.

Established in 1995 by native New Yorker Scott Sasso, 10.Deep remains equally vital from streets to the boutiques (including stints at Colette, Union and Fred Segal) and the music community that it came up alongside of. As one of the original New York streetwear brands, our motto is simple: forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one’s peers.

6 Top Japanese Designers at Rendez-Vous NYC

6 Top Japanese Designers at Rendez-Vous NYC

Six top Japanese designers graced Rendez-Vous NYC. Exhibiting under the auspices of Japan Fashion Product Organization (Japan-FPO), Anrealage, Gasbook, Isolde Richly, Klasica, Rusty Thought and Shida Tatsuya unveiled their latest collection to the New York fashionistas.


With 80 international progressive brands and designers showing, RENDEZ-VOUS NYC has become a must-visit exhibition during the New York fashion season. Held during the whole month of February, wherein 10 days coincides with New York Fashion Week, RENDEZ-VOUS NYC attract press and buyers alike to its halls.

Shida Tatsuya

As an exhibitor the show and venue offers a coherent selection of like minded collections in a pleasant and uncrowded space, allowing buyers to view collections in a ‘showroom’ feel and to be able to work with a certain amount of privacy.