BURBERRY REVEALS JOURDAN DUNN AND SACHA M’BAYE AS FEBRUARY COUPLE IN SPRING SUMMER 2011 AD CAMPAIGN

“We wanted to create a dynamic campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl. We shot the campaign on Brighton beach to celebrate the great British outdoors and our history of supporting emerging talent and to bring to life the emotion behind protection from the elements.’’
Christopher Bailey, Burberry Chief Creative Officer

Burberry announces new cast members for February, Jourdan Dunn and Sacha M’Baye as part of its dynamic ad campaign for Spring Summer 2011, where new British cast members are revealed each month.

Shot on Brighton Beach by Mario Testino, British models Jourdan Dunn and Sacha M’Baye will feature across print and online media for the month of February.

Launched with January couple British models Cara Delevingne and Jacob Young, the campaign reinforces the brand’s synergy with British landscapes, weather and emerging talent.

The campaign showcases the high impact global monthly flow of new Burberry product and accompanying innovative content, used seamlessly and consistently across all of the brand’s online, offline and in store touch points.

The campaign shows the full breadth of the Burberry offering – Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, all of which can be explored on Burberry.com with multi-faceted content experiences.