BURBERRY TO LIVE STREAM ITS LONDON FASHION WEEK SHOW AT PICCADILLY CIRCUS AS PART OF 40 GLOBAL EVENTS AND TO OVER 150 COUNTRIES

“We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience. We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are. Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.”
Christopher Bailey, Burberry Chief Creative Officer

Burberry will be streaming its Prorsum Womenswear Autumn Winter 2011 show from a new venue in London’s Royal Park of Kensington Gardens to over 150 countries online and at 40 live events

The 40th venue, London’s iconic Piccadilly Circus, will stream the show live onto the famous 32 metre digital screen which is viewed by an estimated 1.2 million people every week – a first for any brand

As part of the 40 live events, the show will be streamed globally in Burberry flagship stores from Boston to Beijing, creating ‘buy from the runway’ in-store virtual trunk show events across 4 continents

The show can be viewed online at Burberry.com as well as on news, fashion, music partner sites and streamed on the iPhone and iPad

Viewers anywhere in the world are invited to buy the runway collection immediately after the show for one week, bringing the collection to consumers globally in 7 weeks

Using iTunes technology, viewers can download the music from the show through the on demand service
The Burberry Prorsum Womenswear Autumn Winter 2011 show will take place on Monday 21 February at 4PM