Nike – Destroy To Create.
In celebration of Nike Sportswear’s latest icon, the Destroyer Jacket, and to launch the Destroyer City Jackets, a group of athletes, artist and musicians converged on London’s 1948 to witness and perform of creative destruction.
Here NSW unveils a full length version documentary showcasing the chosen few who took part in the project. The collaborators including professional cyclist Mark Cavendish, artist Jeweller Duffy, Ohio rapper STALLEY and Amsterdam based Design House I Have Pop among many others. Have a look below and see the destroyers in action.