Yves Saint Laurent A/W 2010-2011 Manifesto

The Yves Saint Laurent Fall/Winter 2010-2011 Manifesto will make an exclusive debut in the streets of New York on Tuesday, September 14, 2010, followed by a worldwide release on Saturday, September 18 in the streets of Paris, London, Milan, Tokyo, Hong Kong and, for the first time, Beirut. In keeping with the introduction each season of a new city for the Manifesto distribution, Beirut serves as a unique showcase for this season’s project.

The Manifesto, now in its seven edition, was conceived to magnify the field and extend the reach of fashion. Photographed by Inez van Lamsweerde and Vinoodh Matadin, the new manifesto features Daria Werbowy in the new AW10 Fall campaign. In a spirited gesture of
generosity and democracy, over half a million copies of the Manifesto will be distributed globally and to the first 2,000 passerby in each city with a custom cotton bag designed by Pilati.

After seven consecutive seasons of collaboration, Inez van Lamsweerde and Vinoodh Matadin with Stefano Pilati have established a visual iconography for Yves Saint Laurent with great momentum, breadth and depth, given added dimension this season through a short film shot
during the campaign that will be released online the week before the unveiling of the Manifesto.

The total evolution of this season’s Manifesto, featuring exclusive news and images will be relayed on www.yslmanifesto.com, YSL’s official Facebook page and the YSL Twitter account. Downloads of the complete Fall/Winter 2010-2011 Manifesto will be available on www.yslmanifesto.com as of Saturday, September 18. Finally, participants in and witnesses to the distribution in each city will be invited to submit images documenting the activity for consideration for an online gallery on Facebook and the Manifesto website.

This broad, inclusive revelation of Stefano Pilati’s Yves Saint Laurent at once engages in a dynamic, contemporary discourse by taking it to the street.