Madonna's MiuMiu

Mad Madge keeps going…

While the fashion pack have been talking of the new Miu Miu ad and video, the Prada-owned brand has revealed Madonna as the secret weapon behind the stunning campaign.

According to Instyle Magazine, the AW10 campaign features Miu Miu’s embellished shift dresses and colour-pop accessories with a new breed of models who dance around a light flooded set to the sounds of some heavy bass.The models were taught the moves by Madonna, who inadvertently also got behind the camera.

The models featured in the ad are Siri Tollerød, Lindsey Wixson, Ginta Lapina, and Daphne Groeneveld. Ginta told Love magazine: ‘We were supposed to shoot a video, so Madonna said she wanted to direct it. They said she could do it but they weren’t going to pay her and she started laughing. She put on her iPod and taught us moves and we shot the video for two hours.