Guy Richie & Jude Law Dior Homme Film

Guy Richie and Jude Law hit it hard for the Dior Homme 2010 fragrance ad campaign. Looks like Dior are trying to toughen up their pussified image. The slides are apparently segments from a full length film, backed by Dior due for release on September 8th. Hats off to Dior Homme for thinking laterally and not sitting in their comfortable little box.