Entitled “Love is Free”, Moschino created everyone’s dream, an ATM machine that does not stop giving!
A familiar scene in any city or town starting of a certain size, an ATM cash dispenser has its place. A single female mannequin wearing a Moschino dress from the Spring/ Summer 2010 collection, stands in front of the machine waiting for it to dispense love.
The machine continuously dispenses cash, to the point that the “woman” is literally getting buried under a pile of money while the ATM says, “love is free”.
Once again, Moschino does it… creating a thought provoking store window that is fun yet philosophical at the same time.