Griffin Spring/Summer 10 collection
Inspiration & Colour range
The Griffin mix becomes ever more imminent in the spring/summer 10 collection, 19 years ago we began mixing fashion and sportswear for a new consumer, the street connoisseur. Today this is still at the core of our philosophy using this mix, we merge it with influences from our travels and lifestyle to inspire the collection. Griffin’s core style is the mix, from mountain climbing with Berghaus, to traditional rainwear with Mackintosh, from the street to Parkour to the Country and the mountain biking festival where riders became the season’s models. In the time of a recession we looked at the positives, opting for a summer of many local holidays including the summer Solstice at Stonehenge where 30,000 people gathered at the stones, then there was Glastonbury festival, followed by a trip to channel 4 eco guru Hugh Fearnley-Whittingstall’s River Cottage, along with a course on how to keep rare breeds and a giant three week camping holiday along the Jurassic and North Devon coasts of England. With work taking the team to Shanghai, Japan, NYC and Portland we took the opportunity to enjoy what we had locally and create an Eco retreat.
The collection results in an interesting mix of military and sportswear from our annual visit to the war and peace exhibition to an athletic summer of cycling and camping. We create a collection to suit this dynamic lifestyle opting for natural traditional fibres, Dry Wax Canvas Cottons, summer lightweight corduroys, to classic Italian camouflage linens. We have selected core iconic Griffin styles from past collections, including Bladecut garments, USMC pants and reversible jackets. Still holding tight to the Griffin mix of tradition vs. technology, function vs. fashion, high tech nylons are printed in complex camouflages accentuated with fluorescent orange trims. The result is the ultimate Griffin urban vs. country mix.