French soccer icon Zinedine Zidane and Japanese designer Yohji Yamamoto have joined forces for an ad campaign in the run-up to this summer’s World Cup – and it turns out the two have more in common than meets the eye. “He doesn’t talk a lot, and that’s just fine,” the famously taciturn Zidane said at a Paris presentation for Y-3, the collaboration between Yamamoto and athletic brand Adidas.
Set to break in March in magazines including V and V Man, the ads depict Yamamoto as coach to Zidane’s team. The player, however, was reluctant to take on the mantle of fashion guru. “If I have any advice to give, it’s on the soccer front,” he said.