Denham Jeans AW 2010

The DENHAM label, launched for Spring 2009, represents Jason Denham’s personal vision and demonstrates his modest but sincere resolve to resist compromise.

The DENHAM HOUSE has opened its doors on the Prinsengracht in the desirable “9 streets” area of Amsterdam. An authentic, naturally beautiful space has been refitted to give shape to the design studio, showrooms and 1st store.

AW10 is inspired by practical utility embodied by the journeyman dockworker, the unique mix of textures and unpretentious approach to layering.

– Highly restrained mix of colour [‘black-and-bruised’]
– Texture contradiction
– Midlayer-Outerlayer Reversals
– Unspoiled Denim, Denham Virgin.