CHRISTOPHER BAILEY CELEBRATES NEW BURBERRY STORE IN SINGAPORE
3 November 2009 – Tonight Burberry Creative Director Christopher Bailey celebrated the recent opening of the new Burberry store in Ion Orchard, Singapore.
Over 500 guests attended the event at the store including Burberry Chief Executive Angela Ahrendts, Won Bin, Li Bing Bing, Liu Wen, Zoe Tay, Christopher Lee, Kit Chan, Joi Chua, Jaclyn Tay, Wong Li Lin, Terence Cao, Allan Wu, Huang Shi Nan, Phyllis Quek, Irene Ang, Rebecca Tan, Angela May, Beatrice ChiaIRichmond, Tan Kheng Hua, Amy Cheng, Jimmy T, Celeste Chong, Celiia The, Huda Ali, Jane Chong, Amelia Awi, Junita Simon and Gladys Pua all of whom wore Burberry.
The store was transformed for the evening with an innovative digital concept event – giant video screens projected the Spring Summer 2010 Burberry catwalk shows and a blogging suite was installed allowing bloggers to post comments and status updates onto their blogs and social media sites directly from the event.
Music on the evening was provided by British DJ Chris Gove who was flown in for the event.
The 9000 square foot Burberry store over one floor, which is located at heart of Singapore’s Orchard Road shopping district, and opened in July 2009, is the largest Burberry store in South East Asia.
The store carries a full range of ready-to-wear for both men and women from the Burberry Prorsum, Burberry London, Burberry Brit collections as well as Burberry Sport and childrenswear collections.
The Burberry accessories collection is also available in the store including a range of limited edition exotic leather accessories in the store designed exclusively to mark the opening of the largest Burberry store in the South East Asia region.
The store at Ion Orchard opened with the new Burberry store design concept, developed by Burberry Creative Director Christopher Bailey, where intrinsically British materials and themes are used throughout in a contemporary way.