Technobohemian - A contradiction in terms?

So is a Techno Bohemian a contradiction in terms? It appears there’s an attempt to prove not:

“John Malkovich kept himself busy in Milan unveiling his new Technobohemian label that is produced in Tuscany. He then went on to shoot an advertising campaign for Nespresso coffee the next day, following in the footsteps of fellow thespian George Clooney.”

Whether brand suceeds or not, Techno Bohemians are clearly forever fringe!