Christopher Bailey says: “This Autumn/Winter campaign was shot here in Westminster, a wonderfully historic part of London and the home of our new global headquarters Horseferry House.

I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge.

Emma’s charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.

The five guys of the campaign, Tom, Charlie, Douglas, Nick and Tom come from the world of film, music and art and give the pictures a true British attitude

I believe that these iconic images shot by Mario Testino will have longevity well beyond the season that this ad campaign represents.”

Re-enforcing the brand’s rich heritage and signature icons, the series of colour images are anchored in outerwear, including the Burberry trench coat, and innovations of the iconic Burberry check, all starting points for all collections.

The images also focus on other key Burberry competencies including eveningwear, tailoring and Burberry accessories for women including The Woolf Bag, introduced this season, and pieces from the jewellery collections.

The Burberry snood, the ‘new’ scarf, and the latest addition to the Burberry accessories collection introduced during the Burberry Prorsum Autumn Winter catwalk shows. Snoods feature throughout the campaign in variations of the Burberry trademark check.